The Public Relations Blog

Prevent these 8 communication mistakes and make sure your message is heard

How many times has this happened? You send a message or request to a key stakeholder, potential customer or journalist, then sit and watch your fingernails grow while you wait an eternity for a response that may never come.

It has been said that to be a good leader, you must also be a great communicator. If you don’t learn to communicate effectively, you will waste a lot of time spinning your wheels in frustration. Avoid these common mistakes to help ensure that your message is heard:

How to pitch to Franchise Times magazine

If your company has anything to do with the franchise industry, Franchise Times magazine is the publication for you. This was the foremost message conveyed during Axia PR’s "Meet the Editor" webinar featuring Franchise Time's Executive Editor Nancy Weingartner. You may watch the Franchise Times "meet the editor" webinar recording and learn about how to get your company or clients into a magazine that focuses on numerous fields under the franchising spotlight.

Turn to PR for the best advice on sending a press release

In today’s age of social mediaand 24-hour news generation, many companies wonder if there are still best and worst times to distribute press releases. Of course, there are some consistent tenets that hold true, such as not sending a press release on a Saturday afternoon just before a major holiday (reporters will not be in the office to see it) or on April 1. However, is one day and time better than another?

Let PR show you how to make every pitch count

In baseball, pitching a no-hitter is considered a career milestone. Certainly, a lot is riding on the pitcher of a baseball team. He is expected to be a leader, to win the game for the team and, in the event of a loss, is the first to be blamed.

For public relations, successful pitching is also a professional highlight. Careers are won and lost on the ability to attain a good deal of media coverage for clients in the right places.

Go beyond the stereotypes to learn how PR can benefit your company

When most people think of PR, two images typically come to mind: sleazy, manipulative flacks who will do anything – including lie – on behalf of their clients, or annoying little characters good for getting you out of a jam but not much else. These representations are aggravated by portrayals on television and in movies.

Once companies understand the benefits PR offers, including increased profitability and brand recognition, PR professionals look less like grotesque stereotypes and more like strategic partners who can help you achieve your goals.

What you don’t know about it could be costing you money and customers

Social media use is increasing, but you probably already knew that. What you may not know is how people are accessing it, why they stay connected and what they want to see from your company on social media platforms. If you are not aware of these issues and keeping ahead of the trends, you could be getting it wrong and, ultimately, losing money or customers.

What the European Google ruling on removing information may mean for your company

When you were in school, teachers often scared students into behaving well with threats of bad reports that would be put on their permanent records. Even they could not have foreseen how true this threat would become with the advent of search engines.

In our personal lives, small indiscretions and minor mistakes are typically signs of an interesting life well lived. Not so in business. Every company likely has some sort of information online that it would rather erase. Whether or not this ever becomes possible, it is important to recognize the impact of your online reputation

7 PR tips to make the most of your guest blogging opportunities

Your CEO has been invited to be a guest blogger or write an opinion piece for an influential, widely read website in your industry, and your entire organization is very excited. This is an opportunity to get your company’s name in front of a lot of potential customers and influential newsmakers. So don’t blow it.

How large corporations should focus their PR tactics

You watch and access the national news to find out what’s happening in the world around you. But perhaps you should be aware that a recent study conducted by National Public Radio, the Robert Wood Foundation and the Harvard School of Public Health suggests that this seemingly harmless activity could be creating symptoms similar to those suffered by individuals with post traumatic stress disorder (PTSD).

Why you should add Franchise Times readers to your target audience

For entrepreneurs hoping to start franchises and potential business owners looking to purchase them, there is Franchise Times, the recognized leader for news and information about the franchise industry.