The Public Relations Blog

Don’t leave 8 million potential customers waiting

Some come for the music. Many stay for the comedy. All are enlightened by the insightful commentary, special guest interviews and educational segments. If you are successful in pitching to the nationally syndicated Tom Joyner Morning Show, its more than eight million listeners could also be learning about your company or clients.

Spokesperson and media training can make all the difference

The media has tremendous power in America. They help shape popular opinion, decide what is and isn’t newsworthy enough for you to know about and they are permitted to go to practically any length in pursuit of a story. No wonder the press is often referred to as the Fourth Estate.

Attract all your potential customers

There are 44 million Americans who may want to buy your products and services, and the only thing stopping them is that they are waiting for you to ask and connect with them in the right way.

Leave no customer behind

For people to give you their business, first they have to know who you are. They will then have to decide if they trust you and, if all goes well, you can even get them to like you.

Find out why it’s worth it and how public relations can help

“Best of” lists have become ubiquitous as we try to categorize and rank everything, from famous movie lines to beautiful people. Most business leaders and executives view Best Places to Work lists as cheesy stunts dreamed up by publications and companies looking for cheap publicity. However, an optimization consulting firm has revealed in a new study that these lists can actually be quite valuable.

How to write quotes for a press release

Earlier, we wrote about how to write a press release – now, let's dive into the proper way to quote individuals in press releases. A press release aims to announce your program, award, or other news to the media and, ideally, get your news release covered. To do this, you must accomplish more than just giving the usual details like where and when. You have to make them care.

When celebrities talk, people – and the media – listen. This may be why many companies desire to have celebrity spokespersons or models as the faces of their brands. If this is something you are thinking about for your company, there is important information you should know, because making the wrong choice can be costly.

Like most industries, the field of public relations keeps evolving, so it’s critical to be aware of trends happening now which will have an effect on PR in the future.