The Public Relations Blog

Public relations strategies for retaining customers and knocking their socks off

We know that it costs more to find a new customer than to keep a customer you already have. But knowing just how to retain customers can be a mystery, unless you use the power of public relations.

Let PR guide you on the road from attraction to conversion with the right tools at the right time

You blog, send emails and craft the best content and calls to action for your website. But are you using all the tools available? Are you making good use of them at the right time?

Learn from slip-ups, pick up the pieces, and move on with help from PR.

In the midst of a crisis, your CEO says something insensitive. During a media interview, a top executive mistakenly talks about a project you weren’t ready to discuss yet. Mistakes by a company spokesperson happen all the time. It’s how you handle them that defines your company and makes the difference between a minor error and a major mess.

To inform the public about your company, you must put yourself out there. The more you do, the bigger the potential for missteps. Learn these public relations tips and techniques to decrease the chances of a mistake happening to your company.

Learn why reporters hate news conferences and what your company should do instead

In the movies, press conferences are shown with dozens of reporters shouting questions, flashing cameras and begging for more information, but they don’t always look that way in real life. When your company has big news to announce, invariably someone will suggest holding a press conference. Before jumping on the bandwagon, learn why press conferences are overrated and why you should choose another route.

5 ways to get creative and find the right angle with help from PR

In business, everything doesn’t always go your way. There can be crises, negative reviews or just plain old bad news for your company or industry. The trick is to find that silver lining and keep moving forward. Learn how IKEA did just that and how your company can employ some of the same tools with help from public relations.

Use PR to get it right

You have optimized your website with strong calls to action and landing pages, you blog and are active on social media and send well-crafted emails. Yes, your inbound marketing practices are in full swing. But, are you using them ethically?

What you don’t know about using PR to its fullest advantage could be holding you back

Tesla has never bought an advertisement. Its product has required several recalls. The CEO picked a public fight with media powerhouse The New York Times. Yet, the electric-car maker has retained a glowing reputation and millions of loyal fans. How has Tesla gotten away with actions that would send many other companies to bankruptcy? By understanding and harnessing the power of public relations.

Lay the groundwork for improved connections to make both more effective

Some businesses believe that PR is PR, sales are sales and never the twain shall meet. However, companies that still harbor this sentiment are doing a disservice to their employees and their bottom line.

Historically, public relations and sales have always butted heads, but it doesn’t have to be that way. When the two groups maintain a close, transparent relationship, everyone wins.

Why even small connections can lead to business growth and how PR can get you there

In business, it’s easy to become trapped in your own little silo. You get so focused on building your company that you forget to be a part of your industry. With help from public relations, you can build more relationships in your field.

Track and understand your media coverage to determine impact and grow your brand

Do you wish there was a better way to monitor and track your company’s media hits and mentions? Well, you’re in luck, because now there is. Axia Public Relations offers MediaSignal, a service that clips your media citations and measures your share of voice in the media.