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Lisa Goldsberry

Lisa Goldsberry

Lisa Goldsberry is a writer for Axia Public Relations with more than 15 years of public relations experience. She specializes in business, higher education and technology PR. Lisa has worked for Axia Public Relations since December 2013.


Learn more about Lisa Goldsberry.


Read Lisa's recent blog posts below.








Recent Posts:

4 ways blogging can improve your PR efforts

This is one story on the value of blogging. Read how 5 reasons blogging is important, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

 

Bring more customers to your door with this important device

Webinars … branded newsrooms … social media management. There are plenty of public relations tools and tactics to help your business grow. One of the most effective is blogging.

If your company is not actively blogging on a regular basis, then you are ignoring a vital opportunity to raise awareness of your brand. In this post, you will learn more about the benefits of blogging and how it can make your PR efforts more successful.


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Topics: public relations, reputation management, shared media

How to optimize your website with PR

Improve your web presence with these 4 tips

You rely on your information technology folks to create your website and make it fast and easy to use. But how do you make it rewarding, creative and profitable? That takes public relations.


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Topics: public relations

Social media and employment practices are changing

PR explains what you need to know

Should you monitor the social media activity of your employees? Is it necessary to check out the social media accounts of prospective employees?


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Topics: public relations, reputation management, shared media

Turning an opportunity into a customer

Convert more leads in any situation with these tips from PR

You’re at a dinner party or networking event and someone asks you the inevitable question, “What do you do?” Surprisingly, he actively listens to your answer and actually seems interested in your business. Now what?


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Topics: public relations

Learn the top 4 benefits of Facebook dark posts

If you are not using this valuable PR tool, you are missing out on numerous opportunities for customer engagement

Finding ways to build an audience, engage customers and increase conversions is a big struggle for companies in the ever-changing digital age. Every business is looking for an edge – a tool or tip to drive their company ahead of the competition. For your company, Facebook dark posts could be the solution.


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Topics: public relations, shared media

Public speaking opportunities = visibility + value

Let PR show you how to increase your speaking engagements

Some say that gaining knowledge is the first step toward wisdom and sharing it is the first step toward humanity. Your experiences and the lessons you have learned from your time in business are valuable, and one of the best ways to share them is through public speaking.

In addition to providing a benefit to your audience, you can also use public speaking to reap rewards for your company. With help from PR, you can discover the importance of public speaking and how to book numerous engagements throughout the year.


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Topics: public relations, spokesperson training

How much do billion-dollar corporations spend on PR?

4 ways to make sure you are investing enough in this vital area

With billions of dollars in revenue, it is easy to become complacent and rest on your laurels. After all, to get to this point, you must be doing something right. Still, you may be wondering, “Is there more that I can do to further tip the scales and ensure relevance?” The answer is yes, and the solution lies in public relations.


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Topics: media relations, public relations, reputation management, large companies

Why do most of your press releases fail?

PR explains what you need for increased media coverage

Your company has quite a bit going on. As a result, you send out dozens of press releases announcing events, highlighting initiatives and touting all your good work – only to have them wind up in the trash basket of every journalist you sent them to. What gives?

Attracting earned media is crucial for visibility, reputation building and brand recognition. Press releases are an important component, but there are right and wrong ways to use them. With help from PR, you can learn why most press releases fail and the differences between a good press release and a great one.


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Topics: public relations, news release, media

How PR professionals use video effectively at every stage of the sales cycle

Reel in more customers by enhancing your content strategy with video

The buyer’s journey is changing. With the popularity of online review sites and social media, prospective customers now travel through more than half of the traditional sales cycle before ever contacting your company. However, some aspects do remain constant. You still must generate leads, deliver exciting content and close the sale. Videos are a great tool that many PR professionals use effectively at each stage of the sale cycle – and so can you.


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Topics: public relations, content management

How general contractors and construction firms can benefit from PR

Build on your company’s future and increase profits with the right tools

Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.


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Topics: public relations, reputation management, awards, branding, construction

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