The Public Relations Blog

Social media is a growing platform with many different channels for a company to engage over, from professional channels like LinkedIn to the more informal options like Pinterest and Snapchat. When companies maintain presences on these various social channels, employees often want to connect with them. However, some employees may not know the best way to go about connecting their work lives with their social lives. Here are a few tips to share with your employees to help them connect with your company’s social media profiles.

In media relations, use a sharp shooter, not a shotgun

To benefit our amazing clients, we recently invested in professional development by sitting in on a webinar called “Mass Pitching - Smart Strategy or Massive Mistake” to sharpen our media-pitching skills. You might be surprised to know that some reporters call out public relations professionals on social media for connecting with them poorly.

One of the many added benefits of hiring a PR firm is its ongoing relationships with members of the media and the firm’s ability to earn news media coverage on your company’s behalf. As a public relations firm specializing in national PR campaigns, Axia Public Relations diligently works to establish relationships with reporters in our clients’various industries in order to avoid a common mistake in the profession: mass media-pitching.

Your company is ready to take it to the next level and now you’re looking for ways to make sure others know about your company, too. Media coverage is one way to gain great exposure. We’d like to offer some tips on the best ways to share your news by earning media coverage.

Prepare your story for print publication

Reporters and journalists work with a tool known as the “inverted pyramid” in mind; it is a mainstay of traditional mass media. For the general public, the inverted pyramid is also known as a funnel.

How to create newsworthy and reporter-friendly content

As public relations professionals, we follow established guidelines that most business professionals aren’t familiar with. Some of the most commonly asked questions we get are about news releases, which, when written and edited correctly, are a great way to share and promote company news.

My mom always told me to kill someone with kindness if he wasn’t being a caring individual. That motto has gotten me pretty far in life and not just with people who aren’t being friendly. I follow the “kill them with kindness” motto at Axia Public Relations, as well.