The Public Relations Blog

Five essential elements that will guarantee a successful campaign

There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 

A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 

Here are five elements that will help guide you in creating a successful PR plan: 

How earned media has changed, and what we have learned from it

Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company. Over the years, it has changed and is now presented through different media channels. Before, it used to be a 90-minute segment on a news channel, but now it can be seen as a 60-word tweet. 

Nonetheless, earned media can get confusing when it involves publicity. When you pay a news source to write a piece on your business, that is known as paid media. When you write an article for your website, that is known as owned media. 

Today, customers are heavily influenced by things they see on social media. Earned media plays a huge role in what is shared online, and we can learn a lot from it. 

When a news outlet, PR agency, strategic partner, or vendor requests your logo, you should send them your transparent logo(s) in high resolution and vector format. Why does this matter? Let’s explore each concept.

If used correctly, companies can implement pranks to increase engagement

As public relations and communication professionals, our job is to create connections with our audiences, especially during holidays. April Fools’ Day is a perfect example of a holiday that many companies use to attract more attention and engagement to their brand. 

Relatable content makes for great PR and can help to elevate a company’s image. Here are a few examples of companies using April Fools’ Day to their advantage: 

As a public relations professional, it’s our job to stay up-to-date on the digital world. It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media. 

Currently, the most popular social media platform is Facebook with about 2.45 billion active users. Although Facebook may be at the top right now, anything could rapidly increase or decrease its popularity. For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic. 

The term CTA is often used when discussing media pitches, website engagement, and social media marketing. For such an important term in the public relations and marketing industry, many people don’t know what CTA stands for or its importance, so let’s break it down. 

CTA stands for call to action. It originates from the marketing industry, referring to a piece of content in the form of an image, specific text, or website button.

The use of this particular content was intended to elicit a specific action from the viewer. It was typically created as a way to provide direction or instruction, such as “sign up here,” “buy now,” “follow,” etc.

Blogs build brand loyalty and community engagement with your company

Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. A blog serves the purpose of creating a relationship between a company and its audience. It can also provide knowledge on relevant topics, increase engagement and traffic to your website, and create a community.