The Public Relations Blog

Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with our guest Serena Ehrlich.

Guest:

Our episode guest is Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives.

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

Guest:

Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.

Topic:

The one with Chris Chiames of Carnival Cruise Line on PR pros as storytellers vs. conversationalists

Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on understanding a news outlet’s website.

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.

Guest:

Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Topic: 

Alejandro Barbero on why storytelling should come first in all your company communications

Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal.

Guest:

Our episode guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.

Topic: 

The one with Jamie Lieberman on understanding photography copyright law

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine.

Guest:

Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.

Topic: 

The one with Katie Delahaye Paine on why you should prioritize measurement in all of your PR and marketing campaigns

Learn why marketing is the most important department in any enterprise with our guest Jeffrey J. Fox.

Guest:

Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins.

Topic: 

The one with Jeffrey J. Fox on how to become a better marketer

Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on how to make sure your story is newsworthy.

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs.

Guest:

Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

Topic: 

The one with Ken Jacobs on how you can be an effective leader in continuing uncertain times

Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie.

Guest:

Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.

Topic: 

The one with Colin Wylie on how PR students and recent graduates can navigate their careers early on