The Public Relations Blog

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.

Guest:

Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Topic: 

Alejandro Barbero on why storytelling should come first in all your company communications

Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal.

Guest:

Our episode guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.

Topic: 

The one with Jamie Lieberman on understanding photography copyright law

Learn why you should make PR campaign measurement a priority with our guest Katie Delahaye Paine.

Guest:

Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens.

Topic: 

The one with Katie Delahaye Paine on why you should prioritize measurement in all of your PR and marketing campaigns

Learn why marketing is the most important department in any enterprise with our guest Jeffrey J. Fox.

Guest:

Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins.

Topic: 

The one with Jeffrey J. Fox on how to become a better marketer

Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on how to make sure your story is newsworthy.

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs.

Guest:

Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

Topic: 

The one with Ken Jacobs on how you can be an effective leader in continuing uncertain times

Learn how to successfully break into the PR industry as a recent graduate with our guest Colin Wylie.

Guest:

Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.

Topic: 

The one with Colin Wylie on how PR students and recent graduates can navigate their careers early on

Learn how sales is like developing a romantic relationship with our guest, Jack Vincent.

Guest:

Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories.

Topic: 

The one with Jack Vincent on the phases you must pull a buyer through to build trust and secure the sale

Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project.

Guest:

Our episode guest is Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.

Topic: 

The one with Wounded Warrior Project’s Sherry Sanderford on how to engage your audience through a successful content strategy.

Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.