The Public Relations Blog

Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute.

Guest:

Susan Baier has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. 

For almost 30+ years, Drew McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.

Topic: 

The one with Susan Baier and Drew McLellan on why you shouldn’t ditch your marketing efforts during a recession.

Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman.

Guest:

Our episode guest is Peter Shankman, entrepreneur, author, keynote speaker, Help A Reporter Out (HARO) founder, and Pelton enthusiast.

Topic: 

The one with Peter Shankman on how figuring out how your mind works can lead to better relationships and results for your company.

Guest Nicole Balsam, former management consultant at Capstone Hill Search, shines light on how to make your resume stand out or fill an open job position with top PR talent.

Guest:

Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

Topic: 

The one with Nicole Balsam on how job seekers can improve their resumes and hiring managers can fill open positions with top PR talent.

Learn which type of PR agency client you are with Susan Baier, president of Audience Audit.

Guest:

Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.

Topic: 

The one with Susan Baier on how figuring out what type of client you are can help you find the right PR agency.

Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd on how hiring an in-house PR professional compares to hiring a PR agency.

Learn how you can keep employees engaged and create a positive workplace culture with our guest Richard Hadden.

Guest:

Our episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance.

Topic: 

The one with Richard Hadden on what changes you can make to better engage employees.

Learn why you should put your PR efforts before advertising when building your brand with our guest, Laura Ries.

Guest: 

Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.”

Topic: 

The one with Laura Ries on how brands are built with PR and maintained with advertising.

Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo.

Topic: 

The one with Anthony D’Angelo on what you can be doing to combat incivility in public discourse.

Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs.

Guest:

Our episode guest is Kristen Majdanics, vice president of marketing at Firehouse Subs. She leads a team of 17 marketing professionals and supports a system of more than 1,100 restaurants.

Topic: 

The one with Kristen Majdanics on what Firehouse Subs learned from the COVID-19 pandemic.

Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Jason is the managing partner of Axia Public Relations.

Guest:

Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.

Topic: 

The one with Jason Mudd teaching you Axia’s earned media process.