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On Top of PR




Recent Posts:

What happens to companies who cut back on PR and marketing during a recession with Jason Mudd, CEO of Axia Public Relations

In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. 

 

Tune in to learn more!


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Topics: media relations, earned media, news media, On Top of PR, solocast

Impostor Syndrome with Kris Kelso, CEO of The Kelso Group

In this episode, Kris Kelso, keynote speaker and CEO of The Kelso Group, joins host Jason Mudd to define what impostor syndrome is, what the opposite of impostor syndrome is, why impostor syndrome is common, how the Peter Principle relates to impostor syndrome, and how to combat impostor syndrome. 

 

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Topics: PR tips, On Top of PR

How to take your speaking skills to the next level with Allison Shapira, CEO of Global Public Speaking

In this episode, Allison Shapira, author of “Speak with Impact” and CEO of Global Public Speaking, joins host Jason Mudd to discuss the performance of public speaking, the skills you need for public speaking today, how to craft talking points, and how to take your skills to the next level.

 

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Topics: spokesperson training, On Top of PR

Crisis communications insurance with Bob Dietzel, co-founder of KMRD Partners

In this episode, Bob Dietzel, co-founder of KMRD Partners, joins host Jason Mudd to discuss corporate crisis insurance. In this episode you’ll learn what crisis insurance is and what it covers, who can tell you more about your crisis plan, how the insurance works, and why it's important to have.

 

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Topics: crisis communications, On Top of PR

The State of Journalism and PR 2022 reports with Greg Galant, CEO of Muck Rack

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.

 

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Topics: media relations, earned media, news media, On Top of PR

How to submit byline articles, an insider guide solocast with Jason Mudd from Axia Public Relations

In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.

 

Tune in to learn how you can pitch a byline article to a news outlet!


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Topics: media relations, earned media, news media, On Top of PR, solocast

4 lessons in empathy from Ted Lasso with Mark Mohammadpour, CEO of Chasing the Sun

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment. 

 

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Topics: corporate communications, On Top of PR

How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking

In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself onstage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more!


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Topics: spokesperson training, On Top of PR

Corporate communications with Matt Hurst, VP of communications at Nielsen

In this episode, Matt Hurst, VP of Nielsen Communications, joins host Jason Mudd to discuss corporate communications. Tune in to learn more about Andy Jassy’s three-hour-long keynote speech, working with busy executives, how to produce meaningful keynote speeches, tips on crisis communications, and much more!


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Topics: corporate communications, On Top of PR

Top 10 advertising and marketing topics to watch with Allison Fitzpatrick

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.


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Topics: online public relations, influencer marketing, On Top of PR

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