The Public Relations Blog

Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Google strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.

How to make the most of your social media engagement

There is no doubt that social media marketing is very important. It allows companies to directly engage with their customers, build brand presence and ultimately grow their businesses. You can use various metrics to measure your social media strategy success. Some companies believe that the total number of followers or fans is what matters the most for having a well-established presence online. How do you determine the value of your social media following?

How to attract more traffic to your social media platforms

 Many companies rely on their social media strategy to help grow their business. Social media spreads the word about your brand, establishes your credibility, gets you more leads and brings you convertible traffic. Obviously, you want to use social media platforms to their full potential. The question is how? Unfortunately, there’s no one-size-fits-all approach. There are, however, certain key steps that work to maximize your social media efforts.

Your all-in-one guide to understanding the role of public relations

Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means. The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

How to maximize your partnerships with bloggers

Bloggers are the moving force of marketing. They spread the word about your brand and increase your traffic and leads. Long-term partnerships with bloggers will help you grow your business. How do you work with bloggers? What are the steps for success?

How to grow your brand successfully on Instagram

Instagram is one of the top social media platforms. It’s no surprise that it’s so popular; people like sharing photos. Most companies use Instagram to improve their brand awareness and generate likes and engagement that often leads to business growth.

Promoting your company on Instagram is rewarding and a lot of fun. However, there are some pitfalls. Here are seven major mistakes you should avoid on Instagram.

How to become a writer that readers will trust

Being a contributing editor is a highly rewarding way to build a journalism career and promote yourself as a thought-leader. This role has many benefits: It can help you to grow as a writer, connect you with many interesting and talented people in your niche and provide inspiration from other writers.

It takes work and determination to become a successful contributing editor – a source of information and knowledge in your niche that readers will trust and return to.

Focus on these three steps to become the best contributing editor in your industry.

Your guide to writing a better news or feature story

When you write a story, your objective is to get the right message to your target audience. If you understand what type of story you’re writing, it will improve your writing and help you reach the readers you want to connect with. There are many kinds of stories. The most common ones are a news story and a feature story. Even experienced writers often confuse the two.

While both types of stories are equally important for your public relations strategy, they’re used in different circumstances. Here are three critical differences between a feature story and a news story.

Get your client published in no time following these simple steps

Media coverage is very important to your clients. It gives them brand recognition and connects them with their target audiences and potential investors. Getting media coverage is not always easy. Here are five suggestions that will help you get media coverage for your client.  

Get more traffic to your site by starting a blog

Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog. Why is blogging so critical for your business?