The Public Relations Blog

How to use business email to connect with your target audiences

Email is key in your daily business communication. You receive, write and respond to dozens of emails a day. It’s your primary way to communicate with your clients, business partners and even your friends. Here are six steps to make sure your emails are professional and engaging.

How to maintain long-lasting relationships with your customers based on loyalty and trust

Your company needs loyal, long-term relationships with its customers in order to thrive. Customers who feel appreciated not only continue to bring you their business, they also offer leads for future prospects.

Your practical guide to distinguishing real news from fake news

For most of us, social media has become the top source for news. How do you know if you can trust news in social media? Here are three proven criteria to ensure that your social media newsfeed is trustworthy.

How to maximize your PR efforts by using local focus

Many large corporations come across the same challenge: how to tailor their marketing and PR strategies to local audiences. Corporations with offices in multiple locations should be sure they take into consideration local trends. Here are three fundamental steps to enhance your local PR strategy.

How to create the best environment for your employees working in different locations

Sometimes larger corporations with multiple locations find it difficult to build a singular company culture. Employees should feel aligned with the company mission and be aware of goals no matter their working location. Here are three helpful ways to bulletproof your company culture throughout all company offices.

Diversify your PR strategy for multiple locations to get the best ROI

When your company is growing, it’s both exciting and challenging. With the right public relations strategy in place, you can avoid the complications that often come with expanding and make the most of your growth. Here are four fundamental ways to use PR to manage marketing for multiple locations.

A gifted spokesperson improves your image and grows your brand

Your spokesperson becomes the voice of your company as he or she shares your story with your target audience. It’s critical that you select someone who understands how to convey your message to the media, especially during a crisis. Here are four ways a great spokesperson benefits your company.

4 tips for choosing the right person to represent your company

Identifying the right spokesperson for your brand is very important. When your company has special events, announcements or even a crisis, who should represent you? What are the qualifications you should be looking for in the individual who will be the face of your company?  

How to find the right spokesperson without compromising the ethical standards of your company

One important decision your company will make is choosing who will serve as its spokesperson. Selecting the right spokesperson to represent your business isn’t easy. This person has to satisfy many professional and personal requirements to be the right fit for your company. On top of having high professional standards, your chosen candidate should comply with ethical standards. Here are four principles of ethics that every spokesperson should follow.

Can an outsider represent your company?

Finding the right person to represent your company is not easy. Often, small-business owners can’t afford to have a spokesperson on their staff; so when an event or crisis occurs that requires a company spokesperson, they need to hire someone who can temporarily fulfill that important role. What attributes should you be looking for in your temporary spokesperson?