The Public Relations Blog

Engage with the right audience to become an expert in your field

Influencer marketing is a form of marketing where you build relationships with powerful people in your industry, thus creating visibility for your product or service. This approach focuses on individual people who can influence many other people far better than any advertising or content marketing you can produce. The audience sees these influencers as trusted sources of information. If you and the influencer are a good fit, some of his or her followers might join your audience as well.

Make the most of your relationships with your brand ambassadors

Spreading the word about your product or brand is great. An influencer can help you do that quickly and effectively. Influencers have the reach to deliver a message to a large audience. Also, they have the power to make that audience act upon that message.

Here are five unbeatable tricks for your successful influencer marketing campaign.

How to build lasting relationships with thought leaders in your industry using ethical standards

Maintaining business relationships with influencers in your niche is a great way to deliver your message to your target audience and convert prospects into loyal customers. But no business relationship will last long without an ethical foundation. How do you build relationships with thought leaders in your niche ethically?

Amplify your content through a highly targeted influencer marketing strategy

Influencers work really hard to cultivate relationships with their target audience and maintain their status as thought leaders within their niche. Partnering with influencers in your industry helps to get your message in front of the right audience and accelerates conversions.

7 steps to becoming a thought leader

An influencer or thought leader is a person who is recognized as an industry expert and has successful social media performance with an impressive engagement rate. Influencers are not celebrities or famous politicians. They are regular people who successfully build their communities around their subjects of interest or brands.

Understanding what didn't work in your public relations campaigns is just as important as understanding what did work. Measuring your outcomes will help you to understand which goals were not met, which aspects of your campaign were on target and which efforts did not result in the type of coverage you planned for. Here are six tips and tricks you can use to measure your PR campaign results to achieve your business objectives.

Practicing ethical public relations is a key step to building your business credibility and long-term successful relations with your target audience. However, ethical concerns do not extend only to the implementation of your PR efforts, but also to the measuring and representing of your PR success. Here are the top five ethical concerns for measuring your PR efforts:

5 ways you can evaluate your PR efforts

The return on investment for media coverage can also be determined. Read more.

Is your public relations campaign working? There are many tactics you can use to measure the effectiveness of your PR efforts. Here are five methods to determine if your campaign is successful.

4 reasons you should pay attention to metrics

Any well-crafted public relations campaign has many steps from beginning to end, and measurement and evaluation are critical elements. Sometimes, businesses underestimate the value of the measurement step or dismiss it altogether. Why do you need to measure your PR efforts?

Speaking publicly in front of large audiences on topics within your area of expertise can help you increase your brand visibility and grow your business. How do speaking engagements secure more business for you?