The Public Relations Blog

When creating your inbound marketing strategy, maintain high standards

Inbound marketing takes time and effort. You do your best to write interesting original content; create social media posts and monitor comments; find captivating images for your work; and manage your readers’ testimonials. Through all your hard work, keep in mind that it’s important to be honest with your audience in your every inbound marketing effort.

This is one story on the value of blogging. Read how it can improve your PR efforts, why you should care about blogging, 3 overlooked reasons to blog, why blogging is worth it, and how blogging can attract customers for more.

Creating content is one of the most important tasks inbound marketers handle. There are myriad kinds of content you can create to engage your customers. For example: e-books, social media posts, infographics, videos and blog posts, to name a few. Blogging is one of the most important of these.

Attracting new visitors to your site is not always easy, but what’s even more difficult is to convert the visitors you do have into customers. Engaging your audience with captivating content is the best way to keep your customers coming back to your business. It’s important to keep in mind that not all content is created equal. It’s possible that your particular audience may be interested in different kinds of content than you are providing. Here are five tips to help you engage your audience and kickstart your inbound marketing strategy’s success.

As a marketer, you do your best to use multiple channels to get your content in front of your target audiences. Some efforts will yield fantastic results; others will not work out so well, and you need to know which ones are bringing in customers. Once you’ve gathered that information and analyzed your metrics, you can determine your return on investment.

Awards are not only for big businesses. In fact, it does not matter if your business is small or big; you can win a business award. There are many kinds of awards to choose from: national, local, even industry-based. Receiving an award is always great. Not only does it feel great, but it is also good for your business.

Here are the top five reasons why you should add industry awards to your marketing program.

Getting an unsatisfactory response to your social media efforts can be frustrating. Low ROI – something like 50 likes over the course of an active social media campaign – is an indication that it’s time to make certain social media strategy changes.

Any company can generate better ROI with these simple and effective steps:

If you’re trying to stay on the cutting edge of technology, you read Wired magazine. Wired is one of today’s most popular technology magazines and is a trusted source of information about the latest innovative technologies.

Customer feedback is incredibly important for any business, so online reviews are very valuable.  E-commerce sites have made it easier for consumers to price-check and do quality comparison for any product or service they are interested in.

Nobody wants to waste money on sub-par purchases, so for customers, reading online reviews is an important step in making their buying decisions. This means that online reviews are critical to businesses because they affect their online reputations and business productivity.

Social media is a necessary tool for any company, and hiring a social media agency could be a great business boost and time-saver. But is your agency really representing you well?

Here are five secrets your social media agency may not want you to know about social media.

Your social media strategy only works if you have followers, and gaining new followers can ultimately translate into more business. So how do you attract more followers for your company?

Organic growth does not happen overnight; it requires time and considerable effort. Below, you will find seven tips that can help you gain more social media followers for your company and grow your business.