Axia hits Q1 2025 Milestones, Momentum, and Mission

At Axia Public Relations, we build programs that deliver earned media, thought leadership, and online visibility for ambitious brands. In Q1, we sharpened our focus, upgraded our social media and SEO team, added new client partnerships, and launched upgraded service packages already producing measurable results.

Here’s a look at what’s new and what’s working.

New Packages. Proven Performance.

This quarter, we introduced enhanced SEO, social media, and pay-per-click programs aligned with our integrated strategic communication offerings. These updates give our clients a more unified strategy to improve visibility, drive engagement, and build credibility.

What our clients are seeing so far in fewer than 90 days:

• 296% increase in website traffic
• 157% increase in website conversions
• 215% increase in organic social media reach
• 372% increase in social media content interaction
• 448% increase in earned media reach

Meet our new social media team.

One of our top priorities from our 2025 strategic planning session was elevating our social media services. To do that, we knew we had to recruit the best talent. Meet our new social media and content creation experts.

Jessica Jordan

Social Media Director

Jessica helps brands amplify their voices
through creative, engaging content.

Dayna Rome

Social Media Manager

Dayna is a marketing professional specializing
in social media strategy, design, and content creation.

Leah Kalmer

Social Media Manager

As a content creator and digital marketing professional,
Leah is passionate about creativity and specializes in
social media engagement and brand storytelling.

Raina Haddock

Social Media Specialist

Raina is a social media specialist collaborating
closely with clients to develop and implement
customized content strategies.

Webinar: Thought Leadership

Join us Wednesday for Building Your Brand with Thought Leadership.

📅 Wednesday, April 9
🕛 Noon – 1 p.m. ET
📍 Register: https://lnkd.in/esUCHNrT

What to Expect:

In this high-impact session, we’ll show you how to:

• Use thought leadership to increase trust, visibility, and influence.
• Position your brand as an authority at both national and local levels.
• Create news, social media, and web content that drives engagement and referrals.
• Take actionable steps to start shaping buyer perception immediately.

🎤 Live Q&A included — bring your questions for personalized insights.

🎥 Can’t attend live? We’ll send replay access afterward.

In the News: CNN Interview on Executive Reputation

I recently joined CNN International live to discuss Elon Musk, Tesla, and how executive behavior impacts brand equity.

I shared this perspective: Tesla might want to separate Musk’s persona from the company’s identity. Clear, consistent communication must come from the organization — not just the individual — especially when public trust and investor confidence are at stake.

Musk is a unique case. He may generate headlines but also introduce risk, especially for a publicly traded company.

📺 Watch the full segment with my additional commentary → axiapr.com/blog/what-i-wanted-to-tell-cnn-about-elon-musk-and-tesla

We help our clients earn similar media opportunities by positioning them as trusted, quoted sources on high-visibility industry topics.

Also in the News: Forbes Editor’s Choice

Forbes selected my recent article on AI and PR as an Editor’s Choice piece for Forbes Agency Council. In “Leveraging GenAI for Public Relations Purposes? Avoid These Common Mistakes,” I shared why PR professionals shouldn’t fear generative AI. 

I also outlined how those who embrace it can lead more effectively — practical ways GenAI can help communicators boost efficiency, enhance creativity, and strengthen strategic value.

AI isn’t a threat to our profession. It’s a competitive edge for communicators who use it well.

📖 Read the full article → .forbes.com/councils/forbesagencycouncil/2025/03/04/leveraging-genai-for-public-relations-purposes-avoid-these-common-mistakes/

We Reached a Key Milestone Early

Axia achieved an internal goal this year: We matched the demographic makeup of the U.S. Census two years ahead of our 2026 target. This strengthens our ability to understand, reflect, and connect with the diverse audiences our clients need to reach. Learn more about our corporate social responsibility.

Visibility That Drives Opportunity

We continue to secure strategic placements and speaking opportunities that help our clients gain the attention of the people who matter most. Last month, our clients enjoyed a 448% increase in earned media reach, including:

• A franchise client landed Forbes, Yahoo, and Men’s Journal coverage, reinforcing national credibility and driving high-quality inbound interest.
• A thought leadership client secured mentions in MarketWatch and US News and World Report, establishing their credibility and trustworthiness on financial topics.
• A crisis communications client avoided all negative media coverage during a sensitive data breach — proof that proactive PR can reduce reputational risk when it matters most.

Axia is Accredited by Agency Management Institute

Did you know that Agency Management Institute accredited Axia for excellence in agency management, operations, and financial performance? Few PR firms have achieved this distinction.

To become an accredited member of the Agency Management Institute, an agency principal must attend 50 hours of best practices education, 40 hours of additional education annually, demonstrate their accreditation to AMI staff, and re-earn peer approval annually, committing to the AMI manifesto and focusing on continual learning.

New Clients. Expanded Impact.

We welcomed several forward-thinking companies into Axia’s client roster:

• • • • Airwave
        Airwave is a cutting-edge AI-powered platform revolutionizing field service management in the construction industry. Designed to enhance operational efficiency, streamline communication, and enable real-time data sharing, Airwave’s technology empowers construction teams to make faster, more informed decisions. Airwave is setting new standards in construction technology and selected Axia to elevate its visibility, showcase its innovative approach, and solidify its position as a leader in AI-driven construction solutions.

• • • • The Ecommerce Accountants
        The Ecommerce Accountants specializes in delivering tailored financial services to online sellers, helping e-commerce businesses navigate the complexities of accounting, tax planning, and regulatory compliance. With an in-depth understanding of the challenges online entrepreneurs face, the firm provides expert solutions that drive financial clarity and business growth. They engaged Axia to establish authority in the e-commerce sector through strategic PR efforts.

• • • • ELEV8 Demolition
        ELEV8 Demolition is a leading provider of demolition and recycling services, renowned for its commitment to sustainability and operational excellence. With an innovative approach to demolition, ELEV8 prioritizes environmentally responsible practices, from site preparation to recycling materials. Their focus on reducing environmental impact while maintaining efficiency sets them apart as a recognized leader in the industry. ELEV8 chose Axia to drive strategic inbound marketing initiatives that enhance their visibility and promote their expertise in sustainable demolition practices.

These organizations engaged Axia for long-term visibility — not short-term hype.

If your current PR program isn’t delivering results like these — or if you’re relying on disconnected tactics instead of an integrated strategy — it may be time to explore what a strategic approach to PR can do for your organization. Let’s talk!

Jason Mudd, APR
CEO, Axia Public Relations
“Best PR Leader in North America” – World Communications Forum
“One of America’s Best PR Agencies” – Forbes
www.axiapr.com