Onboarding processes can set the tone for your long-term success. As part of Axia’s Client Success Roadmap™, our first-class onboarding process is designed to ensure every new client feels confident, supported, and informed from day one. We guide you through a 12-step strategy that helps us achieve impactful public relations results.
Audio: Listen to this article.
1. Scope of Work: Defining success
Our journey starts by outlining project goals, objectives, and deliverables to define a viable Scope of Work. By clarifying expectations, we begin the process strong and aligned.
2. Internal Briefing: Getting to know you
During the Internal Briefing phase, we discuss your goals, challenges, and opportunities to deeply understand your organization. We dig into the nuances of your industry and tailor strategies to fit your unique needs.
3. Company Profile: Comprehensive insight
Next, we develop a Company Profile that details the essence of your brand, market position, and competitors. This document gives every team member a thorough understanding of who you are and what you stand for, allowing us to successfully communicate your message.
4. Onboarding Plan: A roadmap to success
We believe in planning for success. Our team crafts an Onboarding Plan that lays out the timeline, milestones, and action steps for your PR strategy, aligning actions with your business goals. This helps us implement your strategies smoothly and maintains transparent communication.
5. Intake Documents: Detailed information gathering
To ensure we have all the key details about your organization, we provide Intake Documents that cover everything from messaging preferences to media contacts. We streamline this phase so you can provide us with the information we need without delays or complications.
6. Seamless Data Collection: Efficient and effective
Our Seamless Data Collection phase organizes all the critical information we gather. Whether it’s your media assets, key messages, or audience data, our smooth process enables us to create a strategy informed by the right insights.
7. Kickoff Meeting: Aligning expectations
A key part of our onboarding process is the Kickoff Meeting. We meet with your team to review your onboarding plan, establish expectations, and align all stakeholders. This important event allows us to finalize priorities and lay the groundwork for effective collaboration.
8. Executive Interviews: Deep dive into leadership
We conduct Executive Interviews to get insights from your leadership team. These interviews are crucial for understanding your organization's vision, voice, and strategic goals. We then incorporate the leadership team's perspective into our messaging and strategy development.
9. Strategic Launch: Setting the foundation for success
In the critical Strategic Launch phase, we delve into your organization’s objectives and craft a PR strategy that supports your long-term vision and drives measurable outcomes. We establish a plan for sustainable success, leveraging insights from our detailed research. You can read more about our Strategic Launch.
10. Bio Interviews: Humanizing your brand
Humanizing your brand is key in today’s media landscape. During Bio Interviews, we gather personal and professional insights from your organization’s leaders. These interviews help us produce compelling bios and thought leadership content that resonates with your audience and positions your executives as industry experts.
11. Nuance Document: Capturing the details that matter
The Nuance Document is an internal guide to understanding the subtle yet important aspects of your messaging. It identifies and explains nuances in your brand’s voice, tone, and phrasing. This helps us build consistency across all communications and media engagements for your organization.
12. Quick Wins: Early results for confidence
It’s important to build early momentum. Our Quick Wins phase focuses on delivering immediate, impactful results that demonstrate progress. Whether it’s securing early media coverage or launching key messaging, these quick victories build your confidence that you’re on the right path to achieving your PR goals.
We designed our first-class onboarding process to begin every client relationship with clarity, confidence, and momentum. By combining strategic insights, detailed planning, and expert execution, our comprehensive approach positions your company to enjoy a fruitful partnership and measurable long-term success.
Topics: agency news
Comment on This Article