Best Practices for PR Amplification

Maximizing the Impact of Your Company's Media Coverage

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

There are several ways to amplify your coverage.

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Share on Social Media

When your company or executives receive media attention, be sure to share the article across all your social media channels. Use attention-grabbing headlines, tag and mention the publication and reporter, use relevant hashtags, and include a visually appealing graphic. 

In addition to sharing, ask your audience to interact with the content shared. This helps get the message out as well as let the journalist and publication know you appreciated the coverage.

Engage with Comments

Don't just post and forget. Actively monitor the comments and discussions on your social media posts. Respond to questions, thank people for their support, and encourage further conversations. This helps to foster a sense of community and shows your audience that you value their interest and feedback.

Share in Newsletters (Internal & External)

Include a link to the article and a brief summary or commentary in your email newsletters to staff internally and to shareholders, clients, and customers externally. This will further distribute the message and increase your trust and authority with these groups.

Leverage Other Content Channels

Repurpose the content from the article into different formats, such as blog posts, videos, or podcast episodes to reach various audiences across multiple platforms, further amplifying the original media coverage.

Pitch to Other Publications

If the article is particularly insightful or relevant, consider pitching the topic to other publications as a guest post or op-ed. Reference the original article and your company's expertise to increase the chances of it being accepted and shared with a new audience.

Monitor and Measure

Keep track of the engagement metrics (likes, shares, comments) on your social media posts and the traffic generated to the article. This data will help you assess the impact of your efforts and inform your future strategies.

Stay Consistent

Consistency is key. Continue to share the article periodically, especially if it remains relevant to ongoing discussions or trends in your field to ensure that your audience is continuously exposed to the valuable insights and achievements featured in the article.

Remember, the goal is to maximize the visibility and impact of your hard-earned media placements, and these strategies will help you achieve that.

If you need help earning or amplifying your media coverage, contact us today.

Photo by Hasan Albari