Corporate Comms, PR, and Marketing Employee Turnover and Staffing is Hurting Brands

Three way to get and keep your talent and how PR firms offer a competitive advantage

Two happy employees. With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees.

Here are four tips to help retain your talent:

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Survey your teams and listen to what they want.

If most of your workers want to primarily work from home, then heed what you are hearing.

Help prevent burnout.

With many departments short-staffed, remaining teams can feel added pressure to perform. Public relations is one of the most stressful professionals. Consider hiring an outside public relations agency to perform their expert strategies and services to augment some or all of your team’s work — particularly during surge times.

Invest in tools that support connectivity and culture.

Digital tools can keep teams connected and culture strong, making everything from virtual happy hour to company-wide meetings run more smoothly.

Hire a PR agency.

Perhaps it makes more sense to hire a PR agency instead and let them do what they do best with their bench of experts.

In fact, it’s often less expensive to hire a PR firm than to staff an in-house PR team. Our PR department cost calculator shows you how and why.

Thanks to our friends at staffing firm Creative Circle for sharing these data points and tips.

Clients love Jason’s passion, candor, and commitment as well as the team he has formed at Axia Public Relations. He's advised some of America’s most admired brands, including American Airlines, Dave & Buster’s, Hilton, HP, Pizza Hut, and Verizon. He is an Emmy Award-winning, accredited public relations practitioner, speaker, author, and entrepreneur and earned his certification in inbound marketing. He founded the PR firm in July 2002. Learn more about Jason.