Defining Your Audience

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

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1. The Perils of Corporate Comms During Pride Month
2. Is Apple changing the Face of Wearable Tech Again?
3. 60-Second Close: Measuring PR Delivers Better Results
   
   

1. The Perils of Corporate Comms During Pride Month

• Last month was Pride Month, in which organizations celebrate the impact and voices of LGBTQ+ individuals in the country. Several companies use Pride to show support and camaraderie. However, once June ends, many companies move on from comms targeting this audience. 
  
  
• Forbes notes that lacking LGBTQ+-specific marketing year-round could be perceived as a disingenuous association, false support, or worse, “rainbow capitalism”. Just 7% of the population identify as lesbian, gay, bisexual, transgender, queer, or another identity apart from heterosexual. Depending on your target audience or ideology, overserving or ignoring any demographic or coming across as disingenuous can cause engagement to turn into crisis communications as quickly as an Instagram post.
  
  
• The recent controversies with Bud Light and Target’s Pride-themed product line showcase how catering to members of the LGBTQ+ community, even in well-intended and inclusive adverts, can have unforeseen backlash. Industries need to evaluate their target audience and how a stance could impact their consumers’ mindsets. As with any controversial stance, companies must plan accordingly before adopting a particular viewpoint.

2. Is Apple Changing the Face of Wearable Tech Again?

• Apple's recent announcement of the Apple Vision Pro may be a revolutionary shift in wearable technology. This new augmented and virtual reality headset goes beyond current VR technology, immersing the wearer in a seamless blend of reality and digital content. 
  
  
• How can PR professionals utilize this cutting-edge tech to increase engagement? In addition to advanced controls, the Apple Vision Pro allows users to look through a translucent screen and see their physical surroundings. This advancement in technology creates a VR experience without a spatial limit and provides the user with truly augmented reality.
  
  
• That unprecedented experience can allow your audience to connect with your brand in never-before-seen ways. Consider trailblazing ideas like virtual product launches that allow users to “see”, “touch”, and “feel” the product in their own homes — without ever leaving their couch. With Generation Alpha leading the way as the youngest, most brand-aware, and tech-proficient generation to date, early adopters can seize the opportunity for broader windows of loyalty.
  
  

3. 60-Second Close: Measuring PR Delivers Better Results

• Whether you’re considering launching messaging around your organization’s support of a cause or announcing new technology integration like Apple Vision Pro, measuring success takes actual metrics. 

• Strategy dictates creating an action plan with the required steps to achieve an overall goal. PR is no different. Consider your brand’s strategy and work backward to create the steps to get there. Each checkpoint has its own metric and data points to ensure you stay on track.
  
  

Axia Public Relations expertly blends tremendous creativity with a data-driven strategy. Our proven PR blueprint across news, social, and web media keeps our clients’ audiences craving more. Ready to orchestrate your own unforgettable brand moments? Just ask me how we can help you get there.

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