Why you want 90 days to cancel your PR firm

Have flexibility without long-term contracts.

Most sophisticated PR firms require yearly or multi-year agreements. Axia Public Relations offers a unique approach — providing clients the flexibility to pause or exit the partnership with just 90 days’ notice. This client-focused model delivers value without requiring long-term obligations, giving clients more control over the duration of their PR investments.

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Why 90 days?

Experience from more than two decades of award-winning campaigns demonstrates that a 90-day notice is essential for a smooth transition. That’s because public relations operates as a long-term strategic program, requiring months of preparation and planning.

Strategic planning happens months ahead

• Media coverage

Securing media coverage often involves pitching stories 90 to 180 days in advance. Magazines finalize content months before they publish — writing may occur in April, editing in May, and printing in June for a July issue. PR professionals pitch holiday gift guides in August or September and back-to-school stories in April or May. This long-term approach helps brands remain visible, competitive, and prepared for critical or lucrative opportunities.

• Speaking engagements

Industry conference and trade show organizers typically request speaker submissions at least six to nine months before the events. They usually determine speaker lineups three to six months prior, ensuring a marketable roster that attracts attendees.

• Awards

Award submissions require months of preparation, during which PR professionals collect information, draft content, revise, and obtain necessary approvals. Submissions are often due weeks or months before judges select and announce the winners.

• Content creation

Campaigns involving social media, premium website downloads, company announcements, and similar initiatives require meticulous planning, drafting, and approval processes. Reviews and approvals between the agency and client ensure the content aligns with the company's strategic goals.

What this means for your organization

A 90-day notice ensures:

• Your agency can implement and optimize your projects already in progress.
• You avoid missing opportunities for media placements, speaking engagements, and award submissions.
• You experience a seamless handoff of all content and assets to your internal teams or new agency.

Positioning brands for long-term success

PR is a long-term business strategy. Consistent efforts over time earn the best results. Strategic partnerships lasting multiple years can maximize PR investments and elevate a brand’s position in the marketplace. So when canceling a PR agreement, your company deserves a careful approach to transition smoothly.   

Axia designed its 90-day notice policy to give clients control and the consistency required to position them for sustainable growth, high-value opportunities, and lasting success.

Mistakes can impact your success, so check out our e-book “15 mistakes companies make when hiring a PR firm” – don’t let hiring the wrong PR firm be one of them.

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