For optimal Facebook engagement, choose quality posts over a quantity of posts

Less is more with your company’s Facebook posts

You’ve probably heard the phrase content is king. However, when it comes to company Facebook posts, context is the new content. While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. HubSpot, a developer of software for inbound marketing and sales, pulled Facebook data to see if posting more frequently reaches more people.

After researching, HubSpot found the following:

For business Facebook pages with 10,001+ followers, clicks per post peaked at between 31 and 60 posts per month. When these companies posted more than 61 times per month, clicks per post didn't increase significantly from when they were posting one to five times per month.
For organizations with fewer than 10,000 followers, the more often they posted to Facebook, the fewer clicks per post they received. Organizations with fewer than 10,000 followers that post more than 60 times a month receive 60 percent fewer clicks per post than those companies that post five or less times a month.

If you’re focused more on the frequency of your posts and less on sharing engaging content, you need to rethink your social media strategy in order to receive higher post engagement. Consider spending more time defining your target audience and creating posts relevant to them. Revisit your content calendar, and be sure your posts are timely and relevant to your audience. Spend your time crafting fewer and better Facebook posts. Remember: quality over quantity.

Growing your Facebook following is challenging, especially when Facebook continues to change its analytics and algorithms. As industry experts, Axia Public Relations can manage your social media profiles and efficiently engage your target audiences, creating opportunities for conversations to happen between you and your customers. We can help your organization start engaging with current and prospective customers through Facebook and other platforms. Download Axia’s complimentary Essential Social Media Management Guide today to find more tips to help you succeed on social media.

Becca McClure is a passionate public relations professional who works on various client public relations campaigns and projects. Clients love her infectious positive attitude and her strong work ethic. Becca joined the Axia Public Relations team in February 2016. Learn more about Becca McClure. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.