From crisis to AI, PR may require a pivot but ALWAYS requires a plan

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1. Boeing’s new CEO tackles massive perception problem

Boeing’s new CEO is focused on rebuilding trust after the company’s recent manufacturing issues and stock decline. Boeing’s leadership changes followed a year of crisis.
The aerospace titan faces high stakes as its PR team manages crisis communications under the new leadership. Boeing's prominence and industry reputation may be on the line.
As the new CEO attempts to restore Boeing's reputation, every action and communication is pivotal to the company's future.

Retail giant Target announced a new AI shopping assistant to simplify and enhance shoppers’ experiences. The generative AI will be available chainwide after a soft rollout to gather feedback.
The tool is said to personalize and streamline the shopping experience by creating emotional connections, condensed product reviews, and real-time product guidance.
Target’s AI integration stems from internal and external feedback on AI applications in retail. This rollout highlights the importance of effective communication among employees, consumers, and corporations. Transforming input and new ideas into strategic business practices is the essence of customer-centric communications.

How communications professionals respond to consumer input can make or break a company’s reputation. Whether responding with crisis communications, like Boeing, or acting on internal feedback, like Target, your response makes all the difference.
Of course, the best PR practice is to be proactive and plan for both disaster and triumph. Establish safeguards for failures and press on to new heights by successfully handling customer input.
Axia’s helpful experts can help plan for your media relations, whether to rebuild a reputation or announce an innovation. Just ask me how we can help.