How to pitch Money magazine

Money magazine is the nation’s largest personal finance magazine. It helps readers take charge of their finances by providing trusted advice about how to spend, earn, manage and invest money. It provides in-depth coverage of stocks, mutual funds, the markets and the economy.

Money magazine is for anyone interested in managing finances wisely. The magazine covers a very broad spectrum of topics involving money for a large audience of anyone looking for information about money management: everything starting from articles helping investors maximizes their investments to information written to help with personal finances (taxes, credit cards and savings). Write your pitch so it would help your readers make better decisions about their money. Include personal examples in your pitch, so that  they can relate. Include facts and links into your pitch, proving that your information is accurate. A catchy title for your pitch is essential.

Money magazine gets more pitches than it can publish, so here are some key tips on how to customize your pitch to get it noticed at Money:

• Decide on your topic. Some of the popular choices include topics like: “College Planner,” “Best Places to Retire” and “Small Business Startup Guide.”

• Figure out what category your story fits into of these: Everyday Money, Careers, Investing, Real Estate and Family Finance.

• Make sure your material has a catchy title; make it short, interesting and bold. Some examples of successful titles are: “5 features that will make your home sell faster” (Real Estate) and “7 ways to get noticed on LinkedIn” (Careers).

• Write about something new.

• Be concise and to the point. Money’s editors are very busy and will not spend more than 15 seconds on your pitch.

• If you have any numbers in your pitch, make them numerals.

• Get rid of all vague phrasing like “a few,” “small” and “some.”

• Be creative with what you’re offering.

• If you have successfully worked with a Money journalist in the past, mention it in your pitch.

You are less likely to find success with your pitch if:

• You go into lengthy descriptions of your industry.

• You waste the editor’s time with icebreaking paragraphs and compliments.

• Your material is irrelevant to Money’s target audience.

• You send a mass email.

Your perfectly tailored pitch, written with Money readers in mind, can put you in front of a very large audience interested in learning how to better manage, invest, earn and spend money. This is a publicity opportunity you don’t want to miss.

Axia Public Relations has experience connecting clients to their ideal news outlets. For more tips on getting in touch with journalists who can get your name and story out to your target audiences, download Axia’s free e-book Learn Media Relations From The Media today.

Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge.