Improve a low ROI in 6 simple steps

Getting an unsatisfactory response to your social media efforts can be frustrating. Low ROI – something like 50 likes over the course of an active social media campaign – is an indication that it’s time to make certain social media strategy changes.

Any company can generate better ROI with these simple and effective steps:

Improve your content quality.

Your content should be interesting to your readers; after all, you write for them. It should also be professionally written and easy to follow. Use social media analytical tools to do research about what kinds of content is the most popular with your readers. What do they like and share the most?

Optimize your content with keywords.

Do your research to determine which keywords will serve you best and use them strategically in your posts. Optimizing your content for keywords will make it easier for your audiences to find your posts on social media and share them.

Perfect your timing.

Create an editorial calendar for your social media posts and stick to it. Consistency here is key because your readers expect to routinely read the kind of content they want at the times they choose. Schedule your posts based on your analysis of the best times for your audiences.

Enhance your posts with high-quality visuals.

People tend to like and read posts that include photos more than just plain-text posts. Include several visuals like high-quality photos, videos and infographics in every single one of your posts.

Engage with your audiences.

People want to interact with your brand. Generate conversation through your posts by asking questions, commenting, encouraging comments and remarks and answering your readers’ questions.

Cross-promote your content.

Promote some of your content on several social medial platforms at the same time. Be careful: It would be boring if you always posted the same story on every social media platform you use. However, occasional cross-promotion of some of your content may help you reach more readers interested in that particular story and thereby increase your ROI.

At Axia Public Relations, we strive to increase the ROI of every one of our clients. To get a head-start on developing a successful social media strategy for your company, download our e-book The Essential Social Media Management Guide and give us a call to set up a consultation. We will work with you to increase your ROI and make your company’s social media presence work for you.

Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge.