Know your audience and plan

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1. How to make an iconic brand uncool — Nike’s CEO fiasco

Nike CEO John Donahoe stepped down after a tenure of missteps and unsuccessful PR gambles. Following the announcement, Nike’s shares climbed 8% in extended trading. Currently, Nike shares are down 25% year to date.
Donahoe’s departure follows a series of misfires including Nike’s all-in shift to a direct-to-consumer sales strategy and failure to produce the innovative footwear the brand is known for.
Nike lost sight of its customers' needs. Donahoe led the company to a record low, leaving his successor to pick up the pieces. Good PR always considers the audience first and doesn’t bet it all on untested strategies.

California’s governor vetoed a controversial bill proposing AI regulations that, if passed, would have significantly impacted corporate communications professionals. The bill included AI safety measures, regulations to reduce misinformation, and an AI “kill switch” for emergencies.
Though the bill didn’t pass, leaders should take these proposed regulations seriously. As other states consider similar bills, bans and fines may be just the beginning for strict generative AI policies.
For safety, transparency, and alignment as regulations evolve, organizations need a clear AI policy and code of ethics internally and externally.

Whether you're fumbling a strategic move or developing a new AI policy for your organization, you need a solid plan for 2025. Now's the time to strategize and develop your plans for success.
The communications landscape is ever-evolving, forcing communications professionals to stay agile and ready for anything. To navigate these changes, you need an expert team, a strategic plan, and clear policies.
Axia’s experts can help your organization plan PR strategies for maximum impact in 2025. Just ask me how we can help.