"Ranking without links is really, really hard." - Google.

Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factors. Undoubtedly, it is one of the most challenging search engine optimization tasks. It requires quality links with high authority to rank well on search engine ranking pages. 

If you struggle to find effective white-hat link building techniques, we can help you. Here are the most practical link-building tips and tricks. 

Audio: Listen to this article.

Five expert link building strategies to rank higher

1. Write guest posts

The trend of guest blogging is here to stay — the demand for fresh and relevant content can never be satiated.

Focus on guest blogging for high-domain authority websites. Choose a website in your niche and write a quality blog for a topic you have not covered in your blogs already. 

Focus on delivering value to naturally get more links. 

2. Leverage broken links

While finding resources for link building, you must have come across sites that have one or more broken links. Next time, approach the business and help them fix their non-working links. Also, make sure the content is replaceable and relevant. 

A single broken link can harm business rankings substantially. Hence, more often than not, businesses use your link as a token of gratitude.

3. Try link roundup

Some sites provide link building opportunities. They cover other site links as dedicated posts on a daily, weekly, or monthly basis on their website. This is known as link roundup. Reach out to the sites and pitch them your fresh, relevant, and quality blog.  

Here are the search strings you can try: 

• Keyword + link roundup
• Keyword + roundup
• Keyword + weekly roundup
• Keyword + this week
  
  

4. Add links to resource pages

A resource page is like a pillar page. It aims to be the go-to resource for information on a topic. Hence, it links to several content pieces. 

Find relevant resource pages by searching for specific keywords:

• [Your keyword] inurl: links
• [Your keyword] helpful resources
• [Your keyword] useful links
• [Your keyword] intitle: links
• [Your keyword] best resources
• [Your keyword] best sites

If the resource page is relevant, credible, authoritative, and meets all your criteria, request the page owner to add your article/blog to the section. 

5. Reclaim your links

Oftentimes a website will mention your brand name or a content piece but not link it to your site. However, all it takes to change this is a gentle nudge.

Use a social media monitoring tool and track whenever a user or site mentions your brand or products and services. Contact the owners and push them to give you a backlink. 

Must Read: 5 steps to get massive organic traffic to your company site and generate leads

These link building tips are an effective way to build the domain authority of your website and grow your organic traffic. If you need a more methodical approach to link building, reach out to Axia Public Relations. Our team adopts strategic methods to link building to help your business grow. Reach out to us today to book a no-obligation website consultation.

Photo by Lukas from Pexels