Making Your Company A Podcasting Powerhouse

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2021 – Technology is Opening Doors For Additional Marketing Opportunities

A pair of microphones for podcasting. Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.

1. Apple’s Offering Paid Podcast Subscriptions. Should You Monetize Podcasting?
2. Ford’s Retooling A Hybrid Marketing Team. Should You Too?
3. 60 Second Close: Turning Your Team Into Thought Leaders

1. Apple’s Offering Paid Podcast Subscriptions. Should You Monetize Podcasting?

Apple just announced it will allow paid subscriptions for podcasts posted on its popular platform, Apple Podcasts.

Podcasting is already a $1 billion industry with millions of people tuning into their favorites. Marketing and communication leaders can help put their brand in front of a growing audience with podcast episodes, sponsorships, and advertisements. To learn more, check out our weekly video podcast, On Top of PR.
Podcasts are an effective medium in authority-driven marketing, helping your brand remain relevant and providing thought leadership simultaneously.

2. Ford’s Retooling A Hybrid Marketing Team. Should You Too?

Across the United States, companies like Ford are slowly bringing their marketing teams back to the office, and many are leaning toward a hybrid model with a blend of in-person and remote working.
Hybrid workplaces are showing huge advantages, such as a 47% increase in productivity while providing employees with more time for family and more flexibility throughout the day.
Midmarket and enterprise corporate marketing and corporate communications leaders can utilize a bevvy of new technologies to help their teams stay productive and connected during the transition. Look to smart plays like video conferencing carts, virtual check-in apps, and workflow management programs to help your marketing team remain on task.

3. 60 Second Close: Turning Your Team Into Thought Leaders

From paid branded content on platforms like Apple Podcasts to staying connected during the work-from-home transition, your company must stay at the forefront of consumers and employees’ minds.
Think expansively and flexibly about different brand opportunities.
Axia helps brands produce podcasts and get experts on podcasts as well as promote those episodes.

Need help developing your game plan? That’s exactly what we do. Just ask me how we might help you.

Be well,

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