Moving from Chaos to Directed PR Strategy

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1. What the EU AI Act Means for Corporate Communication

On March 13, the Members of the European Parliament adopted the world’s first AI legislation in a landmark framework. The law outlines usage and safety regulations involving general-purpose usage, biometric identification, and social scoring. The framework also entails consumers' rights to file complaints and receive meaningful responses.
As the first legislation of its kind, the EU AI Act will undoubtedly impact those conducting overseas business. PR professionals must understand the new regulations and how to navigate them.
Expect the AI Act to affect messaging, compliance, reputation management, and opportunities for thought leadership.

With its new IPO, Reddit is now a publicly traded company. Within the first week of trading, Reddit shares skyrocketed, yielding a 48% increase within the starting week. The transition represents a change from unruly forums to a valuable social media titan.
As a public company, Reddit presents unique opportunities in PR for engaging with highly targeted audiences through specific subreddits, Ask Me Anything forums, and valuable content sharing.
The untapped beauty of Reddit remains its authenticity and direct contact with potential customers. The forum-centric platform could be a fertile ground to spark real conversation with real consumers.

The tech landscape is evolving rapidly for PR personnel. Whether moving from disorganized to orderly or unregulated to closely monitored, the transition to a clear direction takes effort and expertise.
PR professionals must become expert navigators to guide from chaos to directed strategy. With clear communication, expert planning, and determined vision, agents can lead the charge toward better PR drives.
As PR experts, Axia’s team remains dedicated to guiding our clients through turbulent landscapes. Our clients rely on our mastery to bring them through chaotic situations and press onward. Reach out to us today to see how we can assist you.

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