Once-a-week social media posts: Should you even bother?

If you find that your social media engagement falls by the wayside, as many people often do, you may think: “Is it even worth it if I can’t keep up with it?” Earlier this year, we talked about frequency of posts on Twitter and Facebook and provided recommendations for determining how often you should share content on these networks. In our blog posts, we didn’t address how those with extreme time constraints can make it work – or whether they even should. Say you only have time for one post a week, should you even bother?

The answer is yes. Here are three reasons why it is ok to only post once a week.

Tell a story and keep your audience engaged

Even if you don’t post often, you may already have an audience established on social media. Staying in your audience’s minds is better than falling off their radar entirely. Your audience may continue to grow through individuals who search for you or click social icons on your website. When newcomers find you, isn’t it better to have a post showing from last Friday, as opposed to a post from last fall? This provides some context to your new visitors and helps tell your brand story.

Increase searchability

Social media helps with search engine optimization, making it easier for people searching the internet to find you. The more often you’re posting, the more you’ll help your SEO. Here again, a little is better than nothing at all.

Set the groundwork for the future

Right now, you may not have the resources to hire a social media manager, but at some point in the future, that may change for you. By continuing to post weekly on social media, you’ll continue to engage with your audience in some capacity. You’ll also continue to grow an audience base. By having an audience in place and occasionally engaging with them, you’re setting yourself up for success when you have more time and resources for dedicated campaigns and full engagement tactics.

Don’t give up on social media. We know it can be a tough nut to crack, but keep at it, and you’ll thank yourself in the future. Want to learn more about social media? Check out Axia Public Relations’ e-book full of best practices in social media today.

Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She specializes in technology, digital marketing and communications. Julie has worked for Axia Public Relations since November 2015. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.