The Public Relations Blog

What we can learn from Delta’s crisis response strategy

Delta Air Lines recently made headlines for offering $30,000 to each passenger aboard the plane that flipped on a runway in Toronto on Monday. While this immediate payout was swift and decisive, the move raises questions about whether financial compensation alone is enough in crisis communications.

In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them

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Successful content marketing goes beyond promoting products or services — it focuses on answering the questions your customers frequently ask. When customers visit your website, they are often searching for solutions to specific problems. By addressing their concerns, you build trust and demonstrate your expertise.

Have flexibility without long-term contracts.

Most sophisticated PR firms require yearly or multi-year agreements. Axia Public Relations offers a unique approach — providing clients the flexibility to pause or exit the partnership with just 90 days’ notice. This client-focused model delivers value without requiring long-term obligations, giving clients more control over the duration of their PR investments.

From personalized search results to automated news reporting, artificial intelligence is changing how we interact with search engines and consume news. Understanding this is crucial for companies looking to stay ahead.

Brands love leveraging holidays for promotions. Presidents’ Day, however, presents unique challenges, especially in today’s politically charged climate. How should brands approach their Presidents’ Day messaging in 2025?

At Axia Public Relations, we advise companies on corporation communication, reputation management, and crisis communication. Here’s our take on how brands can navigate Presidents’ Day marketing without alienating customers.

In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.

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Guaranteed media is a form of advertising.

Promises of quick results constantly bombard companies. Among these are publicity shops posing as PR firms who offer “guaranteed media coverage” in high-profile outlets like Forbes, Entrepreneur, and Inc. While this may sound appealing, especially to companies new to public relations, offers like these often come with hidden pitfalls that can harm your brand’s reputation and credibility.

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

Social media plays an essential role in sharing news today, but earned media still holds immense power. When a news story mentions a brand, it often leads to a flurry of social media activity. Media coverage can spark conversations, shares, and engagement, driving a brand's visibility sky-high.