The Public Relations Blog

In this episode, Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more.

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Both agencies distribute information to media outlets and the public, but they serve different purposes.

News wire services and press release distribution wires are both valuable tools for communicating with the media, but they serve distinct purposes.

Learn how to use the top seven social media platforms to your advantage.

Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand. 

Understanding common media terms in these four categories will help communications professionals demystify any newsroom or office.

Corporate communications professionals need familiarity with media terminology to perform their duties effectively on a daily basis. A glossary of common media terms, for example,  provides public relations practitioners with an invaluable reference to navigate the communications industry. 

Consider cost, design, support, and analytics when selecting the best content management system for your company.

One of the best ways to provide consumers information about your company is through a content management system (CMS) or website. This allows companies to build, write, or modify web pages without having the skill or knowledge to code. 

The celebrity, industry legend, and prominent local all reveal the importance of branding.

Fame has many forms, from globally-known industry legends to niche, local celebrities. Some figures gain recognition through individual achievement, while others achieve prominence through association with existing icons. Throughout the spectrums of prominence and fame, the megastar and the prominent local both have influence on different audiences. 

While the pinnacle of superstardom may elude most, meticulous messaging and reputation management can help any individual or brand stand out and gain prominence. With the right strategy, even a locally prominent figure can command some influence. A strategic approach in branding and public relations is often the key to amplify visibility and progress from the obscure to the newsworthy. 

In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them.

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Improve your company's digital visibility through the discovery, relevance, and authority stages.

Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.

1. PRSA Unveils New Guidelines for Ethical AI Use in PR
2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce
   
   

Follow these best practices to ensure your company has a plan before a crisis strikes.

The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind.