The Public Relations Blog

Keep your news contacts updated so your company can quickly earn media coverage.

A media list is a resource your company and PR team utilizes throughout a PR campaign to build relationships with contacts at specific outlets. A strategic media list will help the PR pro know who to share your company’s newsworthy information, such as the opening of a new location, new products, new hires, donations to nonprofits, and more. 

In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.

Tune in to learn more!

Effective newsjacking injects your ideas into a breaking news story to get media attention, but it requires careful execution.

Newsjacking is a technique media relations professionals and agencies use to hijack trending news stories, inserting their brand into the conversation. PR practitioners must stay current on trending news topics to quickly identify newsjacking opportunities. By injecting their brand’s unique, provocative, or contrarian views into breaking stories, they can earn media coverage and bring attention to their organization or clients. 

Buyers, beware! Another lesson on why hourly billing might be unethical.

Common pricing tactics other public relations firms employ are highly concerning. And based on what some of our newer clients are telling us, it seems to be a more common occurrence. 

Determine whether an email is real or a scam by staying vigilant, analyzing, and trusting your instincts.

In today’s digital workspace, it’s more important than ever to safeguard your organization’s private information. Hackers are continuously evolving cybersecurity threats, trying to obtain your company’s sensitive information in any way they can. 

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy.

Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT. The acronym stands for experience, expertise, authoritativeness, and trustworthiness and acts as the set of criteria search engines use to evaluate content quality and usefulness.

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations.

Tune in to learn more!

Make sure your company is prepared when catastrophe strikes.

From a PR lens, the fires that devastated parts of Maui stand as a stark example of the public relations challenges natural disasters can pose. With record-breaking wildfires becoming more frequent, PR experts must analyze past disasters to identify communication gaps and empower future readiness.

1. Delta and United Airlines Facing Different PR Hurdles
2. Responding to Crises: Lessons Learned from Harvard and PRSA
3. 60-Second Close: Response is Everything
   
   

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage.

Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. 

For public relations professionals, understanding and tracking domain authority is crucial in four key ways.