The Public Relations Blog

Make sure your company is prepared when catastrophe strikes.

From a PR lens, the fires that devastated parts of Maui stand as a stark example of the public relations challenges natural disasters can pose. With record-breaking wildfires becoming more frequent, PR experts must analyze past disasters to identify communication gaps and empower future readiness.

1. Delta and United Airlines Facing Different PR Hurdles
2. Responding to Crises: Lessons Learned from Harvard and PRSA
3. 60-Second Close: Response is Everything
   
   

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage.

Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. 

For public relations professionals, understanding and tracking domain authority is crucial in four key ways.

Hamas’s Oct. 7 attacks on Israel demonstrate organizations’ difficulty responding to even heinous terrorist attacks. Most people agree opposing terrorism is the logical and right thing to do. Taking a stand against any sort of violence publicly or internally with employees would then seem to be the next step, right? 

Some companies, organizations, and individuals are finding out that quick response is fraught with danger. 

News releases focusing strictly on news value are more effective than press releases in today's media landscape.

In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release. Though they may seem similar, news releases are more valued in today’s media landscape due to their higher news value and more journalistic style.

So what’s the difference?

It’s virtually impossible to scroll through a social media platform without encountering some form of influencer marketing. The merging of branding and influencer personalities has played a major role in shaping modern marketing methods, and, according to experts, it’s a trend that’s continues to grow. 

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan.

Tune in to learn more!

A LinkedIn poll revealed corporations have a negative public image. How can you change that for your organization?

On a LinkedIn poll, Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. The results showed 82% of respondents thought corporations only exist to maximize profits, while 18% thought corporations were beholden to stakeholders. 

To better the PR pro/journalist relationship, avoid these common mistakes.

Public relations professionals and journalists have a symbiotic yet strained relationship at times. As a PR veteran who worked with the media for over 15 years, I've encountered recurring habits among reporters that annoy even the most experienced PR pros. 

Though many journalists are a pleasure to work with, a few key etiquette tweaks could go a long way toward smoothing out communication.

Become recognized as a source of authority by repurposing your media.

If your company is looking to scale content amount and audience reach, repurposing content is a tried and true method. Podcast interviews, awards, earned media, and any other recognition from your company can provide great opportunities to create content for your social media channels and website. A blog post can become multiple social media posts, while an interview and earned awards can become social media and blog posts. The opportunities are endless.