The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
There are 25 qualities your company should consider when looking to hire a social media manager.
A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics. This individual can work at an agency, for the company directly, or as a freelancer. Regardless, your social media coordinator must have the ability to fulfill all your company’s needs. We’ve created a list of 25 essential qualities to look for when hiring a social media strategist:
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Topics: shared media, social media
In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.
Tune in to learn more!
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Topics: media relations, earned media, news media, On Top of PR
Avoid beginner PR mistakes by understanding important industry terms and how to properly use them.
Though the difference between “communication” and “communications” is only one letter, these two terms have distinct meanings in strategic public relations. Understanding when to use each term is critical for PR professionals, as misusing these words can undermine carefully crafted messaging strategies.
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Topics: PR tips
Using an agency with value-based pricing may be more advantageous to you.
While many public relations agencies still rely on billing by the hour, this approach likely doesn’t serve your best interests. As this model becomes more adverse, agencies and clients find themselves at odds, and you have to face numerous disadvantages.
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Topics: PR tips
Strategically optimize for autocomplete to boost your website traffic and convert more leads online.
Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people. For any organization, a high ranking in autocomplete results can be transformational, funneling customers straight to your website.
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Topics: digital PR, SEO, PR tips
- Audiences Turning to Other Content During Height of Writers’ Strike
- Snapchat is Less Like Social Media and More like a Phone
- 60-Second Close: Public Relations is Driven By Personal Connections and Trust
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Topics: media, shared media, social media, 60-Second Impact
Automation in PR can improve your company’s lead generation process.
PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.
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Topics: digital PR, PR tips
In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges.
Tune in to learn more!
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Topics: On Top of PR, story telling
Commercial newswire news releases may be an asset, but they must be used judiciously.
Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.
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Topics: SEO, earned media, news media
Marketers need to be more selective and creative when pitching ideas.
PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023.
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Topics: media relations, earned media, news media
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