The Public Relations Blog

Using social media influencers can help your company reach new audiences.

Influencer marketing uses endorsements and product mentions from influencers who are experts within their niche and have a dedicated social media following. You might be familiar with Jacob Shipley on LinkedIn, or perhaps you’ve heard of Charlie D’Amelio on TikTok. These are just two examples of influencers with large followings on a social media platform, traditionally with very loyal followers. Micro-influencers, social media users with smaller followings, offer more niche subject areas and hyper-engaged audiences.

Madison Paige increases PR firm’s offerings with Spanish skills.

Madison Paige is joining Axia Public Relations as a public relations assistant.

The U.S. is now the second-largest Spanish-speaking population in the world after Mexico, and data predicts that one in three people in the U.S. will speak Spanish by 2050. To address the needs of more than 52 million Spanish-language speakers, Axia sought to recruit Paige as a bilingual Spanish speaker.

Protect your company’s data from these seven different types of phishing campaigns online.

When it comes to cybersecurity, companies and corporate communications professionals need to know about the different types of phishing campaigns that might compromise your company's data. 

Some of these phishing campaigns might be new to you. You may have experienced them personally or professionally. Either way, education is the first step to protecting you, your company, your employees, your organization’s brand, and your reputation. The second step is active and ongoing cybersecurity communication. In the modern era, every public relations and corporate communication practitioner has the responsibility of leading the charge for cybersecurity communication.

Before committing to an agency, weigh the advantages and downsides of a PR career.

Working for a PR agency has many advantages. Agencies allow maximum creativity and for ideas to flow more easily, though PR agencies and in-house communications departments can both be beneficial to your company. To help you decide which might work best for you, here is a list of pros and cons for hiring a PR agency. 

1. Heinz Takes Aim at "Stupid Spicy" with Hilarious New Campaign
2. Home Depot and Behr Team Up with Big Data Push 
3. 60-Second Close: The Value of Knowing Your Audience

In this episode, Pam Fultz joins On Top of PR host Jason Mudd to discuss what purpose-driven storytelling is, why it’s important, why PR professionals should use these types of stories, and how to not push organizational agenda within these stories.

Tune in to learn more!

Business-to-consumer cybersecurity companies can use national media coverage to expand their consumer base and share best practices.

With the proliferation of technology and growing digitalization of our lives, cybersecurity is no longer a niche subject but a mainstream concern. For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

Don Bartholomew, Forrester, and Gini Dietrich all contributed to the idea of paid, earned, shared, and owned media in PR.

In May 2010, the late PR measurement expert Don Bartholomew first developed the acronym PESO for paid, earned, shared, and owned media and referred to it as a model. That’s according to PR Academy (Sept. 16, 2019) and others. PR Academy cites Bartholomew’s May 12, 2010 social media measurement story and a corresponding "The Digitization of Research and Measurement" blog post (with the same date).

Before your company takes a stance, consider what it will mean to your audience.

Companies make unintentional mistakes more often than consumers typically realize, whether it’s a typo in a newsletter or a personal post mistakenly uploaded to your company’s social media.

Consumers may never realize the mistake. At times, however, a misstep can turn out to be far more serious, such as when a company publicly takes a stance on social or political issues. 

Bob Wiltfong will serve as a public relations account director.

Emmy Award-winning journalist Bob Wiltfong joined Axia Public Relations as a public relations account director. He now directs and leads PR strategies, services, and measurement programs for Axia’s national accounts.