The Public Relations Blog

Using an agency with value-based pricing may be more advantageous to you. 

While many public relations agencies still rely on billing by the hour, this approach likely doesn’t serve your best interests. As this model becomes more adverse, agencies and clients find themselves at odds, and you have to face numerous disadvantages.

Strategically optimize for autocomplete to boost your website traffic and convert more leads online.

Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people. For any organization, a high ranking in autocomplete results can be transformational, funneling customers straight to your website. 

1. Audiences Turning to Other Content During Height of Writers’ Strike
2. Snapchat is Less Like Social Media and More like a Phone
3. 60-Second Close: Public Relations is Driven By Personal Connections and Trust

Automation in PR can improve your company’s lead generation process.

PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

In this episode, Ken Melton joins On Top of PR host Jason Mudd to discuss his writing journey and how he tackles his writing process challenges. 

Tune in to learn more!

Commercial newswire news releases may be an asset, but they must be used judiciously.

Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.

Marketers need to be more selective and creative when pitching ideas.

PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023. 

When used effectively, innovative AI tools can enhance PR practices.

Professional communications tools enabled by artificial intelligence (AI) systems are revolutionizing business processes. Axia Public Relations is committed to innovation and using AI tools to benefit you and your company. 

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.

Adham Mohamed earns Axia Public Relations’ scholarship

University of Minnesota student Adham Mohamed earned Axia Public Relations’ public relations scholarship. Mohamed is president of the Public Relations Student Society of America chapter in Minnesota.