The Public Relations Blog

Transform your media relations with these four principles of communication.

The ability to effectively communicate and build relationships with journalists is paramount in PR. The 4 R’s of media relations — responsive, resourceful, rapid, and respect — serve as a guiding principle for PR professionals to foster positive relationships with the media. 

Learn the data behind these social media algorithms.

Social media is always changing, and as public relations and corporate communications professionals, we must keep up with the different algorithms. External links in posts are one notable change in the world of social media. We’ll lay out the data on posting with and without external links as well as our advice on how to move forward with your social media posts.

Here are 8 best practices to help you overcome a cyberattack.

Cyber incidents occur frequently. We are a trusted public relations advisor to cybersecurity companies and organizations seeking helpful expert guidance on corporate communication before, during, and after a cyber attack.

We’ve already discussed how to communicate before and during a cyberattack. However, these are the eight best practices to help you communicate internally and externally after a cyberattack. 

Educate your team on listenership opportunities with podcasts.

Since their launch in the 2000s, podcasts have continued to grow in popularity. Podcasts allow consumers to digest information through listening, whether it’s current events, history, mystery, how things are made, self-help, and more. Podcasts are a great tool for gaining new or additional knowledge on any topic. 

Unlike TV, podcasts allow listeners to consume content for free and at various listening speeds. Many consumers enjoy listening to podcasts during car rides, workouts, or as background noise during work. 

Typically, podcast producers will seek out guests with expertise in the topic at hand — guests PR professionals like us can secure. Because of this, there needs to be a way to assign or determine the audience of a podcast, as listenership is crucial to its success. This is where Listen Notes come in.

Here are 8 tips to better manage internal and external communications during a cyberattack.

Every 39 seconds, your company is vulnerable to a cyberattack. It’s important to plan and communicate before a cyberattack occurs. However, if one does occur, you need to move quickly.

Meta’s new app is already a notable competitor to Twitter, but will it last?

Threads is Meta’s recently released social media app that allows for text updates and public conversations in the form of “threads.” Many see it as Meta’s version of Twitter, and it’s already surpassed 100 million users, gaining the attention of companies, social media managers, and Instagram users since its launch.

However, it seems like users are unaware of how to smoothly transition to essentially a whole new social media platform. Whether you’re a new user or a curious onlooker, here are 8 things you should know about Threads.

Earned media coverage is the next crucial step for your company after establishing a brand and garnering customers.

Making a name for your company in the competitive home improvement market can be challenging with countless companies vying for consumer attention. Finding innovative ways to gain a competitive edge is crucial, and one highly effective strategy is leveraging earned media coverage. 

Unlike paid or owned media, earned media is publicity a company receives without directly paying for it. A company’s newsworthy actions or initiatives can result in mentions in news articles, blogs, reviews, social media posts, and other forms of media coverage a company earns.

See how these three top-tier commercial newswire services differ for paid press release syndication.

In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs. In this article, we will compare the three top-tier commercial press release wire services: PR Newswire, Business Wire, and Globe Newswire.

In this episode, guest Ryan Spalding joins host Jason Mudd to discuss the franchise industry, home improvement, and home services. They dive into the uniqueness and nuances of doing business in Canada and the U.S. 

Tune in to learn more!

The purple milkshake, and now infamous social media trend, could help boost McDonald’s brand presence.

McDonald’s has an army of social media professionals at the social media agency of record at its corporate headquarters — a team constantly monitoring the trend. This team has noticed the mountain of social media videos stacking up with users trying the fast food chain’s new Grimace shake, wishing the character the shake’s named after a happy birthday, then shortly after pretending to die from it.

Videos following this trend have amassed 1.1 billion views and counting on TikTok, placing McDonald’s name in the spotlight and sending customers to try the shake — and the trend — for themselves.