The Public Relations Blog

In this episode, guest Ryan Spalding joins host Jason Mudd to discuss the franchise industry, home improvement, and home services. They dive into the uniqueness and nuances of doing business in Canada and the U.S. 

Tune in to learn more!

The purple milkshake, and now infamous social media trend, could help boost McDonald’s brand presence.

McDonald’s has an army of social media professionals at the social media agency of record at its corporate headquarters — a team constantly monitoring the trend. This team has noticed the mountain of social media videos stacking up with users trying the fast food chain’s new Grimace shake, wishing the character the shake’s named after a happy birthday, then shortly after pretending to die from it.

Videos following this trend have amassed 1.1 billion views and counting on TikTok, placing McDonald’s name in the spotlight and sending customers to try the shake — and the trend — for themselves.

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.  

Find out why your business needs a strong social media presence for corporate communications and reputation management.

The digital age has led to social media becoming an integral part of corporate communications and reputation management. We’re now living in an era where Facebook, Instagram, Twitter, LinkedIn, and even TikTok are revolutionizing how businesses interact with customers, employees, investors, and the general public. 

Social media often gets referred to as “shared media,” and for good reason. It’s easy to share everything from images and opinions to reviews and recommendations in just a few seconds. Social media also has extensive reach with millions of people around the world logging in to different platforms every day. This shareability makes it an ideal tool for businesses to potentially share content with mass audiences in real-time.

There are 7 ways CISOs can prepare their company for a cyber incident.

In a 2022 study, approximately 88% of Chief Information Security Officers (CISOs) surveyed reported to have experienced a cyber incident within the year. Unfortunately, in this day and age, it's not a matter of if, but a matter of when your organization will face a cyberattack.

It’s important to prepare for a cyberattack well in advance by communicating with your critical audiences: board, leadership, management, employees, customers, industry, regulatory agencies, government, and other stakeholders.

Manage your responses more effectively with these pointers.

Reporters use a variety of ways to reach companies and their spokespeople. Some rely solely on relationships they’ve made for their story sources. Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. These tools allow reporters to pose questions and get a variety of responses from sources, as well as search for spokespeople who may have knowledge that applies to a story they’re working on. Public relations professionals use resources like these, so here are our top five tips for responding to reporters’ queries. 

In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. 

Tune in to learn more!

Managing your Instagram notifications can be done in seven easy steps.

You can turn off or mute notifications for Instagram accounts you no longer want to receive notifications from. To mute notifications from your Instagram account, follow these short steps from a computer: 

You can turn off or mute notifications for Instagram accounts you no longer want to receive notifications from. To mute notifications from your Instagram account, follow these short steps from a computer:

Understanding these five media tiers can help you gain quality media coverage.

Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize. Therefore, understanding the ins and outs of news media outlets and how you can measure and categorize them is crucial to your ability to work successfully with clients.

Watch out for faulty domains and untrusted links in this targeted cyberattack.

It’s important to practice cybersecurity best practices to keep your company’s information safe on the web. We are a trusted public relations advisor to cybersecurity companies and organizations seeking helpful expert guidance on corporate communication before, during, and after a cyber attack.

We’ve already covered many cybersecurity threats, such as spear-phishing, human error, vishing, internet downloads, computer theft, and more. There's a new cybersecurity breach tactic, however, that you need to be aware of: web spoofing.