The Public Relations Blog

In this solocast, host Jason Mudd describes how our PR firm is utilizing AI, as well as how you can use it to benefit your own company. He discusses the five most important things to remember when working with AI in your agency.

Tune in to learn more!

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

The good, the bad and the ugly: a guide to responding to social media comments

It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is. This is a guide to responding to positive, negative and neutral social media comments:

Using AI comes with its own ethical and legal challenges.

As we’ve previously covered, emerging artificial intelligence technologies can be a boon for your company’s public relations content production. With its ability to quickly create content, your company can quickly create useful first drafts for the rest of your team to build upon, among other benefits.

While AI is an effective tool for PR content creation, you can’t use content as-is. Before your company begins using AI-generated content for PR, you need to make sure you have a clear usage policy, a process for when an AI takes content from other sources, and a vision for how to deal with copyrighted materials it might use.

Use this step-by-step guide to manage your LinkedIn notifications.

You can turn off or mute notifications for pages or profiles you no longer have access to or don’t want to receive notifications from. To mute these notifications from your LinkedIn account, follow these short steps from a computer:

Positive media attention can make or break a company. It can increase brand recognition, attract new customers, and generate revenue. But earning that media coverage can be difficult. So, what’s the key to success? Knowing when to pitch the right story to the appropriate contacts at the appropriate outlet at the right time. Let’s dive into what a "done for you" story pitch is and how it can help your company garner positive media attention.

Artificial intelligence can be a great PR assistant, but it’s not the end-all for content creation.

Artificial intelligence has taken the tech community by storm in 2023. Originally treated as a novelty, it has quickly become an effective tool in multiple fields. Public relations can benefit from the AI revolution as well.

But before looking at how AI can improve your PR, it’s important to learn what AI is.

Step-by-step guide on how to better manage your company’s Twitter notifications

Does your company get 20+ notifications on Twitter a day? To better manage those notifications, you can mute certain notifications on your Twitter profiles. To mute these notifications from your company’s Twitter account, follow these six short steps from a computer: 

Consider these components when writing your news or press release.

As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts. While we may not have gone to school to be educators, there are many times when public relations professionals take on that role when working with clients.

Adding multiple links to your business profile on Instagram can be done in four quick steps.

It’s here! Let’s be honest, we’ve all been waiting for Instagram to allow us to have more than one hyperlink in our bio. As a business, it’s important to link to not only your website, but also news events, feature stories, portfolios, press releases and more. Now you can without having to use a third party like LinkTree. 

Follow these four quick steps from your mobile device to add multiple links to your Instagram profile: