The Public Relations Blog

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

We asked some of the nation’s most successful media relations practitioners to share their best practices.

Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before. While the best PR pros are still getting ink for their employers and clients, it’s always helpful to uplevel your game.

Use UTMs and Google Analytics to enhance your data on link clicks in press releases.

Your company has just finished up a news release. Everything looks complete, and it’s been copy edited. It’s ready to go, right? Not yet. Before you send out a news release, you should add Urchin Tracking Module, or UTM, codes to links that go to websites you own in a press release.

Collaboration between public relations and investor relations teams is critical for any business success in today's market. 

PR is responsible for managing a company's reputation with the public, while IR handles communication with investors and financial analysts. While these two teams have different roles and responsibilities, they share a common goal: to ensure the success of the company.

In this episode, Alan Samuel Cohen joins host Jason Mudd to discuss how to become an excellent TEDx speaker. Alan shares his knowledge of what makes a good speech. They also discuss how to stand out against other applicants, how to be bold and back it up, and why it is okay if your idea isn’t new. 

Tune in to learn more!

Simple social media videos, also known as reels, are an effective strategy used by social media professionals for reaching your target audience. But what does that mean? 

DAVOS, Switzerland – The World Communications Forum Association named Axia Public Relations CEO Jason Mudd as "North America's Best PR Leader.

The WCFA recognized the most outstanding communications experts in the world in six categories – the world’s key geographic market regions: Africa, Asia-Pacific, Europe, the Middle East, North America and South America.

Our three-step process ensures quality social media content.

As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences.

For social media, we create engaging content with graphics and captions, native to each social media platform. After developing the scope of work for an organization, we follow this three-step, documented proven process for social media content. 

Blogging helps your business grow SEO and generate leads.

What’s the first word you think of when you hear the word blogging? Is it boring? If so, you’re not alone. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. That’s not the case, though. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Adding high-quality articles and blogs to your website is the easiest way to get more website visitors. 

Search engines love blogging. They reward sites that actively blog, following these best practices:

In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. Dave shares his no tricks, just content. They also discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. 

Tune in to learn more!