The Public Relations Blog

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

Use this short guide to learn best practices for social media right now.

To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms. Adapting to these changes — like allocating more of your social media budget to influencer marketing — will ensure you are growing alongside competing brands, not falling behind. 

Public relations professionals focus on their target audience in their communications.

Persuading the consumer is often easier than you might think. Sometimes, all that it takes is a step away from yourself and toward your audience. A simple shift in the subject of your messaging can make all the difference.

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results.

In this episode, Leah Power joins host Jason Mudd to discuss best practices for using procurement with a PR, marketing, or communications agency. Together, they discuss the difficulties with in-house agencies, why brands hire outside agencies, and when to use procurement when using an outside agency.

Tune in to learn more!

There may be a time when you receive notifications from Facebook pages or profiles that you have access to that you don’t want to see notifications for anymore. To mute these notifications from your device, follow this four-step process: 

Optimize your business listing on Yahoo Local reviews

Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

With Yahoo Local, you can add basic company information – like name, website, contact number, address, and other details – to guide consumers looking for places and items online for your business. It is a great supplement to increase your brand awareness and optimize its visibility online.

Learn how to reach your target audience on socials.

When posting to your company’s social media pages, it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why?

Not every audience is the same. For example, the audience you speak to on Instagram is drastically different from the audience you speak to on Twitter. From age and demographic difference to content format, there are hundreds of factors that differ your viewers. These audiences are receptive to different voices and tones, so it is important to understand what to post and where to post it. 

In this episode, Jason Mudd discusses Axia Public Relation’s history of podcasting. He describes what you need to know before, during, and after starting a podcast along with tips and tricks to make your podcast successful. 

Tune in to learn more! 

It's no secret that public relations and search engine optimization are powerful tools in the digital marketing toolkit. But what if we could combine the two strategies to get even better results?

From leveraging the power of press releases to using data to optimize content, you'll learn how to supercharge your PR and SEO efforts to create an impactful marketing strategy. With this approach, you’ll be able to help your company expand, reach higher search engine rankings, and reach a far wider audience.