The Public Relations Blog

Three steps for an effective press release that can earn your company media coverage

For over 120 years, the news release has helped public relations professionals communicate important information efficiently. A press release allows a company to share newsworthy information to target audiences and ensures they all consistent, accurate information. It is an official statement of your company’s stance and can position you as a leader.

To get started spreading your company’s newsworthy messages, follow these three tips for writing a news release like the PR pros.

In this episode, Amy Diehl joins host Jason Mudd to discuss how bias against women persists in female-dominated workplaces. Amy shares her knowledge of why men are in leadership roles more often than women and what makes an industry equitable. They also discuss how to make your workplace healthy for men and women, the phenomenon of presentism, and how to eliminate bias and what can women do if they are confronted by bias.

Tune in to learn more!

From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

We asked some of the nation’s most successful media relations practitioners to share their best practices.

Earning media coverage is becoming more and more challenging and competitive for public relations and corporate communications professionals. That’s because traditional newsrooms are shrinking, and positive media coverage is now more precious than ever before. While the best PR pros are still getting ink for their employers and clients, it’s always helpful to uplevel your game.

Use UTMs and Google Analytics to enhance your data on link clicks in press releases.

Your company has just finished up a news release. Everything looks complete, and it’s been copy edited. It’s ready to go, right? Not yet. Before you send out a news release, you should add Urchin Tracking Module, or UTM, codes to links that go to websites you own in a press release.

Collaboration between public relations and investor relations teams is critical for any business success in today's market. 

PR is responsible for managing a company's reputation with the public, while IR handles communication with investors and financial analysts. While these two teams have different roles and responsibilities, they share a common goal: to ensure the success of the company.

In this episode, Alan Samuel Cohen joins host Jason Mudd to discuss how to become an excellent TEDx speaker. Alan shares his knowledge of what makes a good speech. They also discuss how to stand out against other applicants, how to be bold and back it up, and why it is okay if your idea isn’t new. 

Tune in to learn more!

Simple social media videos, also known as reels, are an effective strategy used by social media professionals for reaching your target audience. But what does that mean? 

DAVOS, Switzerland – The World Communications Forum Association named Axia Public Relations CEO Jason Mudd as "North America's Best PR Leader.

The WCFA recognized the most outstanding communications experts in the world in six categories – the world’s key geographic market regions: Africa, Asia-Pacific, Europe, the Middle East, North America and South America.

Our three-step process ensures quality social media content.

As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences.

For social media, we create engaging content with graphics and captions, native to each social media platform. After developing the scope of work for an organization, we follow this three-step, documented proven process for social media content.