The Public Relations Blog

In this episode, Bob Dietzel, co-founder of KMRD Partners, joins host Jason Mudd to discuss corporate crisis insurance. In this episode you’ll learn what crisis insurance is and what it covers, who can tell you more about your crisis plan, how the insurance works, and why it's important to have.

Tune in to learn more!

Positivity is an important element for success in the world of public relations.

Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team. PR professionals and others working in the field face stressors such as:

A quick guide to creating a business and ad account for your company’s TikTok

TikTok is the most efficient social media platform to use if you want to get your company in front of more eyes. However, this is still hard to do as you have to hit the algorithm just right to get a viral video and, even then, your videos won’t see the same amount of views consistently. To make sure your videos earn traction, you can create TikTok ads.

To run TikTok ads, you create a TikTok ad account that is separate from your regular TikTok account. To create this separate ad account, you first create a TikTok Business Center account.

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.

You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.

An idea that didn’t fit one campaign can be just right for another

When ideating for public relations, you and the people you’re doing PR with will develop plenty of ideas for a campaign. However, you won’t find a use for all of them. Throwing them into a folder or archive doesn’t mean it’s the end for those ideas, though.

November 2022 – Meeting Your Audience Where They Are Based on Where They’ve Been

McDonald’s and YouTube influencers (aka YouTubers) are showcasing how brands today can reach their audience on a more intimate level than ever before. From adult Happy Meals that create the “warm fuzzies” for adults to landing perfectly in the laps of millions of click-hungry followers, these two households are putting on a MasterClass in emotional branding.

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.

Tune in to learn more!

Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. 

You want to seal the deal by upping the stakes. Tell them the potential failures they could endure if they don’t purchase your product or service. 

A quick guide to adding your social media agency and team members to your company's Snapchat account

Snapchat is another form of social media that may be more valuable than you realize. Just like Instagram and Facebook, Snapchat allows you to share content and ads with your consumers on a platform they are already familiar with. While your Snapchat account may look a little different from other social media platforms, adding content managers is not much different.

Most companies want to be the best of the best — the first in innovation, the biggest company in a field — and consumers want to know who the best is. If you look at the news, you might notice that media outlets give special attention to stories with these extremes. That’s because such superlatives have great news value, and they can help your company earn media coverage if you demonstrate them honestly.