The Public Relations Blog

A quick guide to adding your social media agency and team members to your company's Twitter account

Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles (which are different levels of managerial roles for your social media account) to your team via their personal Twitter account profile through a Twitter Ads account. This is important to know because the individuals who help manage your social media account will be ever-changing.

Tell your consumers how your products or services will make their lives better

Now that you’ve determined how your consumer can take action, you need to tell them why they should take action. 

List everything the consumer can experience using your product or service. Give them a vision to chase and let them know how easy their life can be with your product or service. Make it clear to them why they should choose you. 

Your company’s unique, entertaining stories can communicate your mission through earned media coverage.

When you think of news, you might imagine serious, consequential topics. While these make up a large part of news coverage, it’s important to remember that not all news has to be dire or grave. News is “what’s new,” and extraordinarily unique, odd, and novel events can be newsworthy.

Newsrooms look for stories that demonstrate news value, so if you want to generate earned media coverage for your company, you must incorporate the elements of news journalists look for in your media pitches. News consumers are more likely to care about and interact with news stories that contain these elements.

In this solo episode, Jason Mudd explains the process of submitting stories to news outlets. Jason explains how to start writing stories, what you should focus on in them, what they should include, how long you should write them, how to select news outlets to pitch to, and how to pitch to those news outlets.

Tune in to learn how you can pitch a byline article to a news outlet!

How to persuade your consumers to take action on your website

Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA. 

“People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them. 

Showcase your company’s personality by pitching feature stories for earned media coverage.

With much of the news consisting of timely, serious stories known as “hard news,” people can find relief in “soft news,” which covers topics like lifestyle, arts and culture, and human interest stories. While emotion-based human interest stories (also called features) may seem weak compared to fact-heavy hard news stories, they serve an important purpose in journalism and have great news value.

If you’re looking to earn media coverage for your company, it’s important that your story ideas are newsworthy. Newsworthiness is a factor newsrooms use to determine which stories to pursue and publish. A newsworthy story depends on important news values — elements of news that make audiences care about your story.

A guide to determining whether your company should use the newly popular photo-sharing social media app.

While the classic social media platforms are still prominent in today’s world, there are many up-and-coming social media platforms taking the world by storm. Recently, BeReal has skyrocketed in popularity, primarily among teenagers and young adults.  

BeReal is a social media platform that uses a photo-sharing application to allow users to post a singular photo per day. The catch is you only have a two-minute time slot in which you can post the photo. 

The internet allows for real-time fact-checking and questioning and can take pains to verify every statement you make.

The internet has become an integral part of our lives: helping us connect faster and with ease, keeping a plethora of information at our fingertips, and allowing us to work in real time from anywhere. These are just a few of the internet’s many benefits. It has also brought social media and various platforms to do business and hear individual voices from across the globe. This year, Statista reported over 4.5 billion people using social media. While this opens many avenues for PR, it can also create some problems. 

In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment. 

Tune in to learn more!

How to persuade your consumer to consider buying your products or services

You’ve gotten to the point where you’ve now developed a relationship with the consumer, and they aren’t ready to place an order yet. This is why you’ll have to give them a plan.

Even though the consumer has you guiding them and telling them your product or service’s mission, the consumer most likely feels “at risk” once you initiate an invitation to place an order. They may fear losing money, feeling tricked, or being disappointed. In response, they’ll start making excuses to not do business with you. This is when you develop a plan.