The Public Relations Blog

Our PR firm’s process for reporting public relations campaigns

Strategic communication requires consistent evaluation. To evaluate, you need reporting methods to know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR professionals frequently use real-time reporting methods like dashboards or live monitors so teams can listen and immediately react, acknowledge, or adapt to their audiences.

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value.

Public relations professionals are increasingly required to demonstrate the impact of their campaigns and initiatives. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics. 

In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.

Tune in to learn more!

Maximizing the Impact of Your Company's Media Coverage

Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees. 

There are several ways to amplify your coverage.

1. ’Tis the season as political PR heats up
2. CrowdStrike falters in crisis response
3. 60-second close: Tailored messaging requires forethought

Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.

When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.

Capitalize on the virtual world’s potential for enhancing PR announcements and interactions.

A decade ago, press releases were almost exclusively held in brick-and-mortar locations with physical participants. As the digital landscape evolved, the press release went online and many syndication platforms emerged for ease of use. Today, video conferencing is paving the way for a more effective and far-reaching result. 

Insights on the world of AI and human-centric ways to utilize it for business strategies.

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Young Americans are embracing neighborhood updates from friends, family, and online forums.

While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.

Data shows that straightforward email subject lines outperform the clever ones for open and click-through rates.

The subject line of your email can either make or break the perfect email pitch, and whether or not your message is opened. With millions of pitches sent to journalists daily, standing out is crucial. But should your subject line be clever enough to grab attention or straightforward enough to clearly convey your pitch?