The Public Relations Blog

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework.

In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck. After giving a brief history of the industry, Jason explains that PR professionals are relying too much on earned media, expanding their scope of work too much, letting non-PR experts take lead in PR efforts, aren’t thinking big enough, and are incorrectly measuring PR. 

Tune in to learn what you can do to help fix this mess!

Whether virtual or traditional, influencers can help sell your brand if you partner with them effectively

For years, influencer marketing has been a mainstay of reliable social media marketing strategies. However, the recent introduction of the metaverse is beginning to open up an entirely new frontier for influencer-based marketing. By embracing the virtual world of the metaverse, brands from Gucci to Microsoft have started to advertise in an environment that lends itself to a uniquely engaging consumer experience.

If you have a website for your brand or company, you likely want to convert your site visitors into paying customers. The more website visitors you get, the higher the probability of converting them into customers. Higher conversion rates equal more sales and better profit margins at the end of the day.

The longer you can keep your website’s visitors on your site, the more you will increase your conversion rates and brand recognition in the long term. You will need to follow a few golden rules to achieve this and keep your audience coming back for more.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

August 2022 – Increasing Evangelists with the Next Generation

Corporate communications foster the next generation with relevant and impactful messaging. Let’s look at trends from household brands like KFC and Amazon that make those memorable brand moments the audience truly never forgets.

Effective PR helps you position your company to the consumers in a positive way. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.

While you can't control every piece of information about your company, a few effective PR strategies can improve your standing in the insurance industry and give consumers a clearer understanding of your brand.

As the economy changes, so does consumer spending, which in turn impacts most every company. Decreases in your customers’ spending can negatively impact your company’s bottom line and decrease the things your company can spend money on. In some ways, it can become a vicious circle.

When your income decreases, your company usually cuts the “extras” first. While you may need to decrease unnecessary expenses, you should look at how cutting expenses and services may impact your company overall.

In this episode, Ric Bachrach from Celebrity Focus joins host Jason Mudd to discuss celebrity partnerships and the NIL license that passed recently. Tune in to learn more about misperceptions about working with celebrities, the difference between celebrities and influencers, how the partnership process works, how to set boundaries in these contracts, and how Jason and Ric feel about the passing of the NIL license for young athletes.

Becoming a lifelong learner can help you in multiple ways

Learning, along with experience, is fundamental to gaining knowledge and being successful as a professional. However, you shouldn’t limit learning to topics related to your career or profession; you should stay willing to learn all kinds of subjects – even things outside what you’re usually interested in – whenever you can. A little learning each day can pay off in both your professional and personal lives. 

Pitch stories that happen near your target audience to catch journalists’ attention.

When pitching stories to journalists to earn media coverage, your story must stand out if you want them to accept it. As a marketing and communications professional working with news media, you need to understand what journalists look for when scanning pitches if you want them to pick up your story.