The Public Relations Blog

Effective communication fosters solid relationships and ensures customers fully understand your products and processes – naturally, it is a vital part for all players in the insurance industry.

However, only a handful of carriers take this seriously by employing effective communication strategies with their clients. 

How to guide your consumer on their buying journey

You need to help solve the character’s problems. Don’t completely fix them, though, because your character in this StoryBrand (or consumer of your company) needs a guide.

In this episode, Matt Hurst, VP of Nielsen Communications, joins host Jason Mudd to discuss corporate communications. Tune in to learn more about Andy Jassy’s three-hour-long keynote speech, working with busy executives, how to produce meaningful keynote speeches, tips on crisis communications, and much more!

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

Stories that affect more people are more likely to earn media coverage.

Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right? That’s because the event is not just literally an impact. The event has impact, meaning it affects a great number of people.

Take your social media account to the next level by using LinkTree to add an easy way for consumers to navigate your resources.

Instagram has evolved from much more than a simple photo-sharing social media. Companies now use it to market their products, advertise their success, and spread their name. One downside of using Instagram for business is any information in photo captions just displays as text. The only way to add clickable links to your page is in bios and story posts, and these methods have drawbacks.

How to determine the best buying journey for your consumers

Identity transformation is the transformation that occurs as an effect of the StoryBrand BrandScript you put together. However, you need to know who you’re helping your customers become before you can start the BrandScript, which is why you should start with the identity transformation. 

Now that you know what your consumer wants, you have to interest them in your story. The way to do that is to introduce a problem. Why? Because consumers love to solve problems.

In every great story, there is a character who battles a problem. In order to successfully tell a brand’s story, you must incorporate the problems or issues that consumers will come across that the brand can help solve. These problems will allow consumers to relate to the brand and to truly begin the “storytelling” process. Without consumer problems, how would you communicate the effectiveness of your products or services? You wouldn’t be able to because a story without a problem or “plot” isn’t a real story.

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.

How to determine what your consumers want and need from your brand

Your StoryBrand BrandScript begins with a character. This is because “a story only [begins] when we define something our customers want.” Without a character, you leave customers waiting for the story to start. 

To define what your consumer wants from you, you must ask yourself these questions: Who are they? What do they need and want? What is their ultimate goal?