The Public Relations Blog

Breaks from tech can help you recharge and focus on your work.

Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.

There is a way to solve this. Smartphones and computers are tools we willingly associate with, so we can put them down at any time, as well. This means you can, and should, occasionally disconnect from technology to help recharge your brain and help you relax.

Use these tips if you unexpectedly start ranking lower on search engine results pages. 

Search engines play a vital role in developing your brand. Your company experiences high growth when your rankings go up – more traffic, increased revenue, and higher brand awareness naturally come to you.

On the flip side, when your rankings drop, you are likely to experience a dip in both conversion and inquiries – something no B2B brand enjoys. If the latter part is bugging you lately, don’t panic. An abrupt drop in your website traffic can be remedied – investigate the issue to get things back on track.

Let's cover the big issue of external factors (that we can’t control no matter what) in public relations and what we can do about it!

When working as a vendor for a company, you need to always be on your “A” game. Sometimes when you aren’t at your highest performance, mistakes happen. Mistakes can also happen when you are on top of your game as well. It makes you feel worse when accidents happen that shouldn’t have happened. When a mistake happens – one you can control – you are often left with egg on your face.

In this episode, Axia Public Relations’ Jason Mudd goes into depth about how to save money in the long run with a firm, budget your money depending on your needs, make crisis management cheaper, and increase your budget for PR. He even lists numerous resources that can help you save money on your PR. 

Tune into this episode to learn more ways to save money in PR.

Use these tips to create and maintain a positive relationship with influencers.

Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Reflecting this, Influencer Marketing Hub expected the social media influencer marketing industry to grow to $13.8 billion in 2021 and expects it to hit $16.4 billion in 2022.

The growing influencer market means now’s a great time to start working with an influencer to promote your company’s products or services. However, you’ll need some preparation before you get started in the world of social media influencers.

Credible video testimonials from your customers can build your brand.

Video testimonials are significant proof of your brand’s excellent services, encouraging other consumers to trust you. There is nothing like seeing a happy customer and receiving positive feedback from them. 

Yet, companies often take a step back when asking their customers for video testimonials. If you are one of those companies, you’ve landed at the right spot. Here are four ways to ask for video testimonials from your customers:

A calendar can keep you and your social media content organized.

If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues.

This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once. Posting content over the internet requires planning, and an organized social media calendar can assist your company. 

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June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy

Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways. We’ll show you some of the tools you can start using now to upgrade your own PR strategy moving forward.

Disclose business relationships you have with content you’re promoting to stay out of trouble.

The internet is filled with all sorts of ways to advertise groups and companies. From quick social media posts to long-term influencer campaigns, there are many ways to tell the world about a company or service you like. At some point, you might feel like promoting brands and companies you work with. There’s nothing wrong with that, but it’s important that you disclose any business relationships you have with the business or group you’re promoting while doing so.

Pizza parties can lead to happier, more productive brainstorming and ideation sessions

(Note: Axia Public Relations can earn a commission for any purchases made from the Pizzatime link in this article)

We all love pizza! But did you know there’s more to pizza than its delicious, cheesy taste? Pizza can boost morale, which is helpful for team meetings and ideation.