The Public Relations Blog

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 

Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.

Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.

Although these may be easily confused, there is a distinct difference.

Peer reviewing, copy editing, and proofreading are three terms that are easily confused and seem interchangeable. While these roles aim to make sure writing is error-free and easy to read, there is a distinct difference among the three.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics

Our world is rapidly becoming one that is powered by digital relationships. Public relations and communications strategies have to respond in lockstep in order to establish and maintain relevance. Today, we’ll show you some of the newest tools to use as you pivot your team.

Are they worth their weight?

Earned media coverage is one of the best ways to share your company’s story. Marketers and business leaders talk about wanting earned media coverage in "top-tier" news media outlets. But how do they define top-tier media versus not-top-tier media? Is there a public relations or journalism industry standard for top-tier?

Scott Miller discusses how to learn from your communication mistakes to develop brand success.

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Guest:

Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books.

Picking the right outfits for success

One lesson children learn is the value of dressing to impress. After all, what you wear can say a lot about you, so it’s important you give a strong first impression with a thoughtful outfit when it matters.

As adults, it’s even more important. What you wear can make or break business-related matters. The right outfit can be the tipping point that gets your company a new customer or contract. Because of this, staying conscious about what you wear to business-related functions is important.

Media has evolved into a place of opportunities where anyone can share content online. But, it has also created more ways for disinformation, libel, and slander to spread online. Negative media coverage is becoming a growing concern for companies and individuals due to this growing risk. Fortunately, there are media laws and steps you can take to defend against online attacks.

In this episode, Thomas Julin joins us to share his expertise on media law. He talks about how journalism has changed into what it is today and how this has changed the law’s approach. Tom also clarifies legal terms and shares his advice on facing negative media coverage. 

With the large number of brands available to an even larger number of people, you have to find a way to reach your potential customers. The best way to do this is to create a list of SEO keywords for your company. 

SEO keywords are words or phrases that consumers type in a browser to find what they are looking for. You want to associate the phrases your target audience is using with your company or website. But to find the best keywords for your company, you must first conduct keyword research. 

Testimonials can help sell your company’s services and goods

In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.

As marketing, PR, and communications professionals, you may need to download something from the internet, such as a how-to inbound marketing guide, a webinar, an image, or an app.