The Public Relations Blog

In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play.

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Guest:

Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more than 30 years of experience advising companies and the media on free speech issues and libel claims.

Slim down your site with these tips

Your company’s website is its face on the internet. Therefore, it’s important to ensure that everyone can easily access it. A website with pages that have large file sizes can prevent users from accessing and enjoying your site.

Around 25% of corporate employees reuse passwords for all of their devices, logins, or accounts. Employees in corporate communications tend to use multiple websites and programs that require a password. While you might justify using the same password for those sites by saying it's better than forgetting them, thinking that way can compromise your personal and professional information.

Hubspot defines inbound marketing as a business methodology that attracts customers by creating valuable content and tailored experiences. In other words, inbound marketing generates leads and builds connections with customers by providing the value and experiences they need. In contrast, outbound marketing occurs when you interrupt your target audience with content they may not be interested in. 

Let’s discuss how you can use inbound marketing to scale up your business. Inbound marketing strategy has three stages: attract, engage, and delight.

Avoid changing your company’s goals on a whim

Goals are the cornerstone of your company’s success. A company that doesn’t have any goals, no matter how good your product or service, will be aimless.  

When your company decides on goals to achieve, it’s essential to stick with them. Your company’s goals lay the foundation for your growth plans, and changing them on a whim may impede that growth. Stick with the plan, no matter how good a sudden change to your company’s goals might seem in your head.

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law.

Good social media policies are individualized to align with company culture, but there are certain guidelines that should always appear. Some of these key principles cover affiliation disclosure, do’s and don'ts of sharing information, and security protocols. After reading a social media policy, an employee should know what’s expected of them and recognize that both they and the company will be held responsible for their actions online. The permanence of social media posts isn’t to be taken lightly. 

We offer funding for students with a passion for PR.

Studying public relations in college is an expensive endeavor, and we believe students shouldn’t have to struggle financially to earn a degree. To help, Axia Public Relations offers a $2,000 annual PR scholarship to invest in tomorrow's PR leaders and enhance the profession.

Past scholarship recipient William Careri said, “Once I was awarded the scholarship, doors opened for me that I could not have considered before.” 

Another recipient, Kyle Schachner, said, “I can’t express how fortunate I am to have started my career without having to worry about… college debt.” 

Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team.

If you’re enjoying the vodcast, would you please share it with others and leave us a review?

Guest:

Our episode guest is Christopher Britton, chief operating officer of RockDove solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone.

Learn what an SSL certificate is and why it’s so important for a website to have one

What is an SSL certificate?

A Secure Sockets Layer certificate, or SSL certificate, enables a kind of encryption called SSL/TLS encryption for a website and contains verifying information, such as the domain the certificate is for and who owns the certificate.

Sites with an SSL certificate will have HTTPS enabled. 

Web browsers, such as Google Chrome, put a padlock icon by the URL in the browser’s address box to identify a site with an SSL certificate. For sites with some, but not all content secured, and sites without an SSL certificate, the icon depends on the browser.

It often makes sense to hire outside experts. In fact, billionaire tech entrepreneur Bill Gates says, "Do what you do best and outsource the rest."

When it comes to outsourcing PR, nearly every major brand is smart enough to know the best professionals are often working in a company, community, and culture with other highly talented individuals. So here are the three ways you might decide to outsource your public relations strategy, programs, and measurement.