The Public Relations Blog

Are you still on the fence about embracing TikTok as your newest digital marketing channel? If so, it might be time to take the leap and join the latest trend that’s taking the world and its biggest brands by storm. 

The videos created on TikTok garner an average of over 17 billion views every month, and your company needs that kind of exposure to grow.

TikTok is one of the fastest-growing social networks on the planet. It’s rapidly growing in popularity among trendy brands and young content creators aiming to expand their audiences, increase engagement, and reach millions of users with their content.

Cyberattacks cost the global economy close to 1 trillion dollars in 2020, a number projected to rise to $10.5 trillion by 2025. According to the FBI Cyber Division, they received close to 4,000 cyberattack complaints daily at the start of the COVID-19 pandemic, a number likely associated with the fact that 71% of Americans were working from home at the time.

With such dire cyberattack statistics, what can an organization do? Although such attacks are typically the purview of IT departments and cybersecurity divisions, as a critical department in any organization, public relations (PR) has a vital role to play.

This is based on nearly 20 years of observation and first-hand experience

There are several reasons why in-house public relations departments fail. We've put together a list of common reasons based on our decades of experience working with some of America's fastest-growing and most admired brands, as well as emerging brands.

This episode discusses how to boost HR effectiveness in order to recruit, manage, and retain top talent.

Guest:

Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent.

Responding to a negative news story and its consequences

Gaining news coverage for your company, yourself, or a member of your executive team is a key aspect of public relations. However, what happens when a news article is published and your company or an executive is presented in a less-than-favorable light? What is your company’s best response to the situation? Do you respond or let it be? And why? 

Leverage the power of user-generated content to enhance your brand’s credibility and boost conversions.  

In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content. 

The phrase user-generated content refers to the content that a brand’s customers create. Reviews, comments, and social media posts are a few examples of user-generated content. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

December 2021 – Dynamic Marketing Trends Affecting Your Strategy in 2022

Enterprise leaders are looking almost exclusively toward digital transformation in the coming years to spearhead marketing and communications. Even for once-fledgling companies, the digital landscape is allowing new opportunities to rise from the ashes. See how Chipotle and others are doing it and the tools you can use to launch your efforts in 2022. 

Speed up your marketing efforts by using podcasts to effectively target your niche

Podcasts have emerged as an incredible medium to reach your target audience, especially during the pandemic. With an active monthly listener base of 116 million people in the United States, podcasts are among the most sought-after new-age media channels. It weaves the audience together and provides both value and engagement. 

Podcasts can be even more beneficial for brands to market their products and interact with their prospective customers. Serving listeners with insightful information, it keeps them hooked to your platform and boosts engagement levels. 

Seven important pillars of online reputation management (ORM) to effectively manage your company’s image.

A significant part of your audience is online. According to Forbes, brands receive immense growth if their online presence is extensively reputed. This is the main reason why your company needs efficient online reputation management techniques. 

A reputed brand on the internet is more likely to receive a massive amount of sales since online platforms connect your brand to a wider community. 

What is it and how to get the most out of it

Do you want to reach more people and grow your company online? Social media platforms can help!

According to Backlinko, over 4 billion people globally use social media to engage with others and discover helpful products and services. This number keeps increasing, and because most users log on daily, you can use this opportunity to reach a wider audience.