The Public Relations Blog

In this episode of On Top of PR, host Jason Mudd and guest Dino Signore discuss the brain and how to apply the SCARF method.

Guest:

Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and business psychologist.

Before you can talk about strategy and have one, you must know how to define it.

Most public relations practitioners throw around the word “strategy,” but they don’t really know what it means. This post will help you understand, define, and develop a public relations and corporate communication strategy that stands out from the competition.

How keyword stuffing can affect your brand online.

Keywords have always been one of the most prized possessions when it comes to the online space. Designed to make your content more search engine friendly, keywords can boost your search engine rankings and get your brand discovered. 

Just as anything in excess is bad, including too many keywords in your content can do more harm than good to your company. Stuffing your web page with the same long-tail phrases tends to kill your search engine optimization (SEO) efforts and degrade your online visibility.

Schedule your social media postings and create an astounding online impact

Almost everyone uses the internet, especially social media platforms. So by utilizing social media platforms, your company may see increased sales and revenues.

Efficient social media management is the only thing needed to utilize social media channels. This includes insightful analytics, strategies to increase your followers and engagement, and suggestions to improve your content. 

Monitor your website traffic and gain actionable insights with Google Analytics

Websites are a phenomenal way to present your brand to your target audience. It is a one-stop destination to share your company’s vision and mission. Thus, it is vital for you to thoroughly track and analyze your website and its traffic.

Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. These include their behavioral patterns, response to the web pages, and the varying trends over time. Let’s dive into what Google Analytics is all about and what kind of data it provides.

A news article was published about your company, which included misleading information, factual errors, innuendos, and even half-truths. This leads to a crisis for your company, especially in the court of public opinion. 

Your company has several options to handle this crisis: ignore it, create some FAQs to correct the errors, hold a news conference, or issue a video statement during a crisis. 

Handling that first negative online article 

As much as you believe your company won’t be affected by negative articles and reviews ranking in an online search, at some point, it will happen – and it can have a serious impact on your company. 

There are many places where consumers can leave negative reviews that can rank on page one when a prospective consumer uses Google to search for your company. That first negative review or even a new negative review can leave you and your company reeling and unsure of your next steps. It is important to understand how your company’s online reputation can change with a negative review. 

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd.

Guest:

Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018.

Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view. There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article. 

According to Wikipedia, conflict-of-interest (which they refer to as COI) editing on Wikipedia occurs when editors use Wikipedia to boost or strengthen their specific interests, roles, or relationships. The type of COI editing that causes most problems or raises the red flag on Wikipedia is paid editing for PR purposes.

Are you using keywords, or are you stuffing keywords in your content? Learn the difference with Axia experts.

A lot of top-ranked web pages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages). While we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.