The Public Relations Blog

Reporters write and report on stories about people and companies every day. While most articles are neutral, some articles portray an individual or company positively, and some cast the company and/or its executives in a negative light. When a negative article surfaces, at what point might you decide to file a lawsuit against a news outlet or reporter?

Libel and slander are two terms often used interchangeably to express journalism that is harmful to an individual or organization. However, they are not the same. In some instances, statements made against you or your company could be considered libel or slander. What’s the difference? 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

November 2021 – New MarTech Tools Reshaping the Consumer Experience

V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead. 

What does it take to compel customers to buy your product? Perfect copy

You must have come across websites that made you impulse-buy things you knew you didn’t really need. Did you find yourself wondering how this happened? The secret logic behind this phenomenon is as simple as copywriting. In this case, the writer struck just the right chord, zeroing in on your pain point and persuading you to buy the product.

Would you like to get your hands on these skills and scale your business? Here are some copywriting hacks to get you started. 

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there.

While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels. 

Three way to get and keep your talent and how PR firms offer a competitive advantage

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees. 

Here are four tips to help retain your talent:

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.

Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.

Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.

Before we move ahead to discuss backlinks, let’s make sure we understand first: 

Wikipedia can be a blessing for many people as they seek information and conduct research. It can also be a frustration for organizations and companies who need to ensure their content is accurate. 

Many companies ask their PR firm to write Wikipedia articles on their behalf. We have even heard (and seen) that some companies hire PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. This is not an ethical practice.

Here are several steps PR and HR professionals can take to ethically ensure your company is updating your company’s Wikipedia page. 

Should you use Clubhouse for business-to-business or business-to-consumer marketing?

What is Clubhouse?

Clubhouse has been making headlines since its launch for connecting everyone, irrespective of social status, together to talk about everything from books to corporate growth strategies.

Marketers are now leveraging this trending audio-only app to build their community, connect with listeners, and establish their own personal brands. So why should you as an entrepreneur or marketer use Clubhouse?

Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences, according to Hubspot. Inbound marketing has proven to be the most effective way to grow your business. Why is inbound marketing more effective than outbound marketing strategies like direct sales?

Inbound and outbound marketing are two different ways to get your customers' attention and grow your business. You don’t have to completely eliminate outbound strategies. These two approaches successfully complement each other in many cases.

However, many successful businesses favor inbound strategies over direct sales for the following four reasons:

If you are a digital creator or influencer on Instagram, your account needs to have good reach so your content is visible to your audience. That’s when Instagram search engine optimization (SEO) comes into the picture. These tactics will help you optimize your profile and drive new Instagram users. 

However, Instagram algorithms can get a bit complicated. Because of this, your reach often becomes lower, and you do not get as much engagement or views. To help you, here is a guide to understanding how you can skyrocket your Instagram reach.