The Public Relations Blog

How well do you know your competitors? Analyzing your competition is a powerful way to enhance your digital marketing strategy. Competitive analysis is a process of systematically comparing your company, products, and services against your key competitors. Its main purpose is to understand your competitors’ strengths and weaknesses, as well as find gaps in the market. 

There are four criteria to consider when analyzing your competition:

Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones.

Guest:

Our episode guest is Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful.

Creative processes usually involve multiple minds. This means one person’s ideas might not immediately sit well with another person’s. 

What to do? How can other members of the creative team give their feedback on ideas?

Should they shut the idea down? Maybe condemn and dismiss it right away?

These options will, at best, be counter-productive to the creative process. At their worst, they’ll damage the confidence of the person who suggested the idea. 

Work is one of the least favorable places for good ideas to develop. Ideas generated in the heat of office life have been found to be unimpressive. Working from home during the pandemic and Zoom meetings make it even harder.

This post explores why it’s challenging to come up with good ideas at work. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

October 2021 – Using Social Media to Skyrocket Your Brand

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 

A changing consumer landscape and new consumer segments will emerge in the near future

The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there.

Due to multiple lockdowns, health panics, the desperate hope for a return to normalcy, as well as multiple waves and virus variants, the pandemic will leave a lasting impression on consumer behavior in years to come.

Guide your website traffic to take the desired action with effective CTAs

A Call-to-Action (CTA) plays a critical role in increasing conversion rate. 

In marketing, a CTA is an advertising element that tells the consumer to take action the moment they click on your ad. Examples like “subscribe now,” “follow,” “add to cart,” and “buy now” are some common CTAs to trigger actions from website traffic. 

Often used on landing pages, email campaigns, and pay-per-click ads, CTAs also prove effective in blog posts, websites, sidebars, etc. What novice marketers don’t understand is that a few words can change the way the audience looks at your promotional page.

Learn how nurturing flexibility and staying consistent with company values leads to success in a changing work environment.

Guest:

Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator.

You can handle trolls and their negative content

Regardless of the industry, and no matter the cause it supports, every brand has to deal with different kinds of people on various social media platforms. 

There are the fans; they are your flag bearers and always willing to boost your brand by liking, commenting, and resharing your content. Appreciate them for their love. There are the appraisers who assess your brand and voice their opinions. Tread carefully with these; don’t respond unless it’s utterly necessary. 

Ready to find out how Mall of America, as a major retail destination consistently providing first-class experiences, while dealing with different COVID-19 challenges?

Guest:

Dan Jasper has served as the director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that. Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America. He is a key national spokesperson for the mall and also manages crisis communications and government affairs.