The Public Relations Blog

Active listening can boost PR efforts and help you on a daily basis

Listening and broadcasting are two of the most fundamental elements of communication. However, in the world of public relations, it’s easy for PR beginners to simply broadcast over and over, never listening to what’s going on around them. PR pros know that listening is not only important, but there’s a specific kind of listening you should be doing for PR success: active listening.

You can manage inaccuracies about your brand

Whether or not we notice, people observe how we deal with complaints about us. Our response speaks volumes. And this is the case not just in regular life but in companies as well, whether the complaints are made in person or online.

When responding to complaints, you must be careful not to go with guns blazing; you don’t have to keep mum either. This is because you could seem desperate to hide something, and thus, misinformation about your brand would be seen as true.

Currently, content marketing is one of the most talked about marketing strategies in the industry. Creating great content is the foundation of many promotional strategies, such as search engine optimization, email marketing, organic traffic generation, and more.

Transform a group of employees into a cohesive unit

Building a successful company is downright difficult. From finding your niche to developing a successful product to building up contacts and relationships in order to help your company grow, success in the business world takes a lot of effort. Fostering a productive and happy workforce is a necessary part of getting there. So how do you help your employees be productive, happy, and successful?

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better.

Your company's marketing strategy includes many stages — advertising, social media, search engine optimization, email marketing, media relations, etc. — to achieve this goal. Many companies underestimate the value of getting organic traffic to their site. While the task is achievable, it requires some work and planning. 

No more lame and unproductive brainstorming sessions

Sometimes, it’s difficult to come up with great ideas. Other times, the ideas we come up with are just subpar and unimpressive. A lack of quality ideas is one of the biggest challenges of corporate America.

If only there were a way to recharge our minds and enhance the quality of ideas necessary for our work and clients.

Thankfully, we have perfected a process for successful ideation. This post discusses what ideation is, its benefits, as well as its role in creative public relations.

Remembering contacts’ personal information can lead to powerful friendships

In today’s world of constant stimulation and zero down time, it’s easy to get caught up in your work because of how much needs to be done to keep things running smoothly. When you have so much on your plate, thinking about other people becomes more difficult. However, you should make a point to cultivate personal relationships with the people you know—it’s a springboard to building lasting partnerships and friendships.

Public relations has proven to be one of the most compelling ways to attract public attention when launching a brand. Multiple brands have benefited from PR. However, one of the most remarkable displays of public relations’ importance lies in the Twister story. 

Even after a major toy distributor refused to add it to their 1966 Christmas catalog, one national media appearance transformed the struggling game into a celebrated domestic brand. PR to the rescue!

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 

If you’re part of the marketing department heads, public relations, and corporate communications leaders at a mid-market to enterprise size company and you’re looking for ways to improve your storytelling approach with the intention of increasing your organization’s sales, this week’s episode is the missing key that will unlock your business growth!

Guest:

Tim founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging.