The Public Relations Blog

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2021 – Adapt and Overcome the Hurdles Holding Your Team Back

Time and again, the truly successful organizations and memorable campaigns have been those that went against the grain. Surviving skepticism and overcoming doubt, marketing leaders can harness their team’s unique skills to create buy-in at every touchpoint. 

If you’re part of the marketing department heads, public relations, and corporate communications leaders at a mid-market to enterprise size company and you’re looking for ways to improve your storytelling approach with the intention of increasing your organization’s sales, this week’s episode is the missing key that will unlock your business growth!

Guest:

Tim founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging.

Cut down on manual work and put your search engine optimization efforts on autopilot

Implementing the right search engine optimization (SEO) techniques to increase your website’s search engine ranking is no child’s play. While it requires consistent effort in well-researched keyword usage, SEO can significantly boost the organic traffic coming to your site. 

Over the years, SEO techniques have evolved to keep up with the changing times. Techniques that were relevant two decades ago are less likely to find any attention today. SEO automation is one such advancement that has enhanced the capabilities of web optimization. 

Learn the difference between a page title and a headline of your webpage

Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. 

One such seemingly trivial but significant element of a webpage is its headline and page title. While both of these are essentially headers, they have different impacts and purposes. Let’s get to know their core differences and learn to use them to your advantage.

Many PR agencies profited significantly during the pandemic

New research shows that PR agencies increased their rates in 2020 despite a global health pandemic, corresponding economic crisis, and its blow to PR firms and most of their clients’ industries.

Gould-Partners’ report revealed there was a whopping 23.5% increase in the hourly billing rate from $193 per hour in 2019 to $240 per hour in the following year.

Improve your website rankings by avoiding search engine optimization mistakes

A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. It can land you strong rankings, relevant search traffic, and improved conversion rates. 

However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes. Unfortunately, what you think is a trivial mistake can negatively impact your website’s position on the search engine results page (SERP). Here are some SEO blunders you should stay steer clear of.

Rank your website higher on SERPs with these effective WordPress SEO hacks

Search engine optimization (SEO) is an imperative tool to help your brand achieve effective outreach. It is important for websites to be SEO-friendly as it improves both online visibility and brand awareness. Needless to say, a robust online presence is likely to convert into improved brand recalls, ultimately shooting up your business revenues. 

If you must use WordPress, leveraging SEO on your WordPress website requires consistent and deliberate effort. If implemented correctly, it has the potential to drive organic traffic to your webpages and bring you a step closer to your target customer. 

This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know it's a stepping stone for you to build a strong brand and reputation? Stay tuned!

Optimize your business website with technical aspects to rank higher

Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.

Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it? 

According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?

Here are four ways to keep up with the digital marketing industry and improve your digital marketing strategy: